The Tunisian Automotive Association (TAA) and the Tunisian-Italian Chamber of Commerce and Industry (CTICI) have formalized the signing of a Memorandum of Understanding (MoU), opening a new stage in the strengthening of economic and industrial relations between Tunisia and Italy.

Signed by Mrs. Myriam Elloumi, President of the TAA, and Mourad Fradi, President of CTICI, this agreement reflects a common ambition: to promote synergies between the Tunisian and Italian industrial ecosystems, support the development of companies and encourage the emergence of new partnerships with high added value.

A partnership at the service of the competitiveness of the automotive industry

Through this Memorandum of Understanding It is now the third largest export market in the sector, accounting for nearly 11% of Tunisian automotive exports, behind Germany (37%) and France (21%).

These performances testify to Tunisia's increasing integration into European value chains and the trust placed in it by the

As part of the 22nd edition of the Tunisia Investment Forum (TIF 2026), the Tunisian Automotive Association (TAA), in partnership with FIPA Tunisia and Cluster Mecatronic Tunisia, organized a strategic workshop dedicated to the transformations that are shaping the future of the Tunisian automotive industry.

This meeting brought together the main actors of the ec The objective was to share a common vision of the challenges and opportunities that will accompany the next generation of mobility and to strengthen Tunisia's positioning within global value chains.

A space for reflection around the major changes in the automotive sector

Faced with the acceleration of technological, environmental and industrial transformations

The Tunisian Automotive Association (TAA) had the honor of welcoming His Excellency Mr. Bill Bazzi, U.S. Ambassador to Tunisia, and a U.S. delegation accompanied by Mr. Marouane BEN JEMAA, President of AmCham Tunisia, for a meeting dedicated to cooperation opportunities between the Tunisian and American automotive ecosystems.
The delegation was received by Mrs. Myriam Elloumi, President of the TAA, and Mr. Nabhen Bouchaala, Honorary President, in the presence of Board members Mr. Jemli Issam and Mr. riadh ben ayed, as well as Mrs. Fatma Kolsi, General Manager of the TAA.

Discussions identified several high-potential areas of collaboration, industrial partnerships, innovation, skills development and the integration of Tunisian companies into global value chains. Beyond economic opportunities, the meeting reaffirmed the value of dialogue between institutions and private-sector players in advancing structuring projects and deepening Tunisia–U.S. ties.
As the reference platform for Tunisia’s automotive industry, the TAA continues its mission of building bridges between companies, investors, and international partners to support an ever more competitive, innovative, and globally connected sector.

The TAA extends its sincere thanks to His Excellency the Ambassador and to Mr. Marouane Ben Jemaa for this visit and for the quality of the exchanges, which open the way to new prospects for cooperation benefiting Tunisia’s automotive industry.
 

On 24 and 25 June 2026, the Tunisia-Italy Economic and Business Forum brought together institutional representatives, investors and business leaders in Tunis to consolidate economic relations between the two countries and identify new opportunities for industrial cooperation and investment.

On this occasion, Myriam Elloumi, President of Tunisian Automotiv Thanks to an efficient industrial ecosystem, a skilled workforce and strong integration into European markets, Tunisia confirms its attractiveness to Italian manufacturers wishing to develop or diversify their supply chains.

The forum also highlighted the many opportunities for collaboration in the areas of mobility, industrial digitization, high-value production

The Tunisian Automotive Association (TAA), in partnership with the Ministry of Employment and Vocational Training and GIZ, as part of the Education Sector Support Programme (PASE), co-organised the Automotive Day "Training, Integration & Partnership" on 23 June 2026 at Radisson Blu Tunis, with the support of the German Cooperation and the European Union.

The morning was marked by several highlights:

• Signature of the framework agreement These actions are supported by the TAA and its training academy, TAMA Academy, in order to sustainably support the growth and transformation of the sector.

  The TAA thanks the Ministry of Employment and Vocational Training, the Delegation of the European Union, GIZ, ANETI, CNFCPP and all participating companies for their commitment to the development of Talen

Tunisia at the heart of Europe-Africa automotive value chains: a look back at a strategic webinar

Following the success of the executive webinar “Tunisia at the Heart of Europe–Africa Automotive & Mobility Value Chains”, the Tunisian Automotive Association (TAA), in partnership with AAAM (African Association of Automotive Manufacturers) and Deutsche Gesellschaft für

A stage ends, a legacy is built.

On 12 May 2026, the closing ceremony of the Support Programme for SMEs in the mobility sector in Tunisia marked the culmination of an initiative led by GIZ Tunisia, in partnership with the Tunisian Automotive Association (TAA), with the support of the Federal Ministry for Economic Cooperation and Development (BMZ).

📈 Heading to 2030 with a Tunisian automotive industry that is more competitive, more innovative, more sustainable and fully integrated into global value chains.

Congratulations to all the beneficiary companies, thank you to the associations part

A structured panel bringing together industrial, institutional and financial decision-makers:

• Akrem Saadaoui – Project Manager North Africa, AAAM (Moderator)
• – VP AAAM North Africa / VP East Port Said / MD EGA
• Myriam Elloumi – President TAA & Chief Corporate Affairs & Sustainability Officer, COFICAB Group
• Themba Khumalo – AfCFTA Secret In this context, Tunisia is positioning itself as a credible industrial and technological platform on a regional scale.

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  Regional integration: a competitiveness imperative

  The exchanges also highlighted the structuring role of the AfCFTA in building regional value chains. The objective is clear: to promote industrial specialization, strengthen complementarities between countries and facilitate the integration of African suppliers into interconnected ecosystems.

  Without this integration logic, the rise of the sector will remain limited.

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  Brakes still to be lifted

  Despite the identified potential, several obstacles In particular, the speakers pointed out:

  • still insufficient access to industrial financing,
  • fragmentation of regulatory frameworks,
  • a lack of operational coordination between public actors and PRI The segments related to electric mobility, micromobility and R&D represent concrete opportunities to position Africa on more technology-intensive value chains.

    These dynamics make it possible to envisage faster development trajectories that are better aligned with global developments in the sector.

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    An action-oriented dynamic

    Beyond the diagnosis, this panel is part of a resolutely operational logic. The objective is to bring out concrete solutions and structuring partnerships to accelerate the development of the sector.

    The roadmap is set: industrial upgrading, regional integration and innovation. The challenge now is to trigger a rapid and coordinated implementation.

The Tunisian Automotive Association confirmed its international positioning by participating in the Automotive Personality of the Year Award ceremony, organized by Le Journal de l'Automobile , in the prestigious setting of the Maison de la Chimie in Paris.

This leading event in the automotive sector recognized Christophe Périllat , CEO of Valeo , who was praised for his strategic vision and leadership in the transformation of the industry.

Tunisia's strong positioning as a co-innovation hub

On this occasion, Myriam Elloumi , President of the TAA, spoke at a high-level panel bringing together key decision-makers from the international industrial and technological ecosystem, including:

• Thomas Courbe , Director General – Directorate General for Enterprises
• Antoine Vermeersch , Specialist Journalist – L'Usine Nouvelle
• Sébastien Missoffe , Managing Director – Google France

During her speech, Myriam Elloumi delivered a structuring message: Tunisia is entering a new phase of industrial maturity.

The model based on simple execution is now a thing of the past. The country is now engaged in a dynamic of value creation, founded on advanced engineering, innovation, and strategic partnerships with international players.

Thanks to the quality of its talent and the strength of its industrial fabric, Tunisia is now positioning itself as a credible and competitive co-innovation hub for Europe, capable of responding to the growing challenges of industrial sovereignty.

A collective mobilization of ecosystem stakeholders

TAA's participation was also marked by the presence of several institutional and industrial representatives committed to promoting the Tunisian automotive sector internationally, including:

• Khelil Chaibi , President of the Tunisian-French Chamber of Commerce and Industry
• Tarak Hosni , Director FIPA Tunisia Paris
• Imed Charfeddine , Vice-President of the TAA
• Mourad Chaffai , Deputy Director General of SOLAUFIL
• Meriem Frikha , Director of Valeo North Africa Sites
• Fatma Kolsi , Director General of TAA

Special thanks were extended to Syner'J Media for the quality of the organization of this event.

Enhanced international visibility for the Tunisian automotive industry

Through this participation, TAA consolidates its international outreach strategy and confirms the rise of the Tunisian automotive industry on the global stage.

This presence is part of a clear dynamic: to position Tunisia sustainably as a leading industrial partner, capable of supporting the profound transformations of the global automotive sector.