The Tunisian Automotive Association involved in the Public/Private Partnership Pact for the competitiveness of the automotive components industry in Tunisia by 2025

The Tunisian automotive industry is betting on the future with the negotiation of a Public / Private Partnership Pact for the competitiveness of the automotive components industry in Tunisia by 2025. 

This pact consists of 5 main axes which are the infrastructure , logistics, the legislative framework, research and development, employment, training and the promotion of Tunisia’s image abroad. 

These 5 axes are the pillars of an economically sustainable industry, and are those that will improve the competitiveness of Tunisia as a producer of automotive components.

The meeting was held in the presence of the Minister of Industry, Saloua Sghaier, the President of the Tunisian Automotive Association (TAA) Mr. Bouchaala Nabhen, representatives of the Ministries of Trade, Higher Education, the General Directorate of Customs and the German Agency for International Cooperation (GIZ) to discuss this pact and its 5 axes which aim to improve Tunisia’s competitiveness and thus attract new investors.

The stakeholders and Ms. The Minister of Industry agreed on the importance of supporting the sector strongly affected by the Covid-19 crisis. On the other hand, emphasis was placed on the importance of attracting new investors by developing the industrial and technological infrastructure conducive to becoming a regional and global center for the manufacture of automotive components by consolidating Tunisia’s position in the global value chain.


We recall that the automotive industry sector represents an important part of the Tunisian economy with 280 industrial companies including 140 with foreign participation and 65% totally exporting and has a strong employability potential with around 90,000 jobs. 

This pact aims to boost the automotive industry sector by increasing exports from 7.5 billion dinars in 2019 to 13.5 billion dinars by 2025, and to increase added value to 48% and create 3,000 additional jobs by 2025.



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