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The Tunisian Automotive Association (TAA) , in partnership with the Ministry of Industry, Mines and Energy (MIME) and with the support of GIZ Tunisia , organised a specialized training accompanied by a three-day press tour , from December 17 to 19, 2025 , for the benefit of about twenty Tunisian journalists .
This strategic initiative aimed to strengthen understanding of the Tunisian automotive sector , to enhance its industrial expertise and to highlight its key role in the national economy and international value chains .
Throughout this immersive journey, the journalists discovered the diversity and maturity of the Tunisian automotive ecosystem through visits to leading companies and institutions, including TPS Tunisie Plastiques Systèmes , DRÄXLMAIER Group , PSZ electronic GmbH , ACTIA Engineering Services , as well as innovation and training hubs such as the National Engineering School of Sousse (ENISo) , Novation City and Enova Robotics .
These visits provided a concrete overview of the industrial, technological and human potential of the sector, while also allowing us to address the challenges, opportunities and development prospects of the automotive industry in Tunisia.
The press tour concluded with an official ceremony for the presentation of certificates at the headquarters of the Tunisian Automotive Association , in the presence of Mrs. Fatma Thabet Chiboub , Minister of Industry, Mines and Energy, Mrs. Afef Chachi Tayari , Chief of Staff, Mrs. Myriam Elloumi , President of the TAA, as well as members of the Steering Committee .
TAA thanks all participating journalists and their media outlets for their professionalism , commitment and contribution to promoting Tunisian innovation, skills and industrial excellence .
Through this joint mobilization of public, institutional and media actors, Tunisia is strengthening its visibility, attractiveness and influence at the regional and international level in the automotive sector.
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