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The Tunisian Automotive Association (TAA) hosted a delegation from the Scherdel Group , an international industrial leader, for an exploratory visit focused on the Tunisian automotive ecosystem . The delegation was received by the President of the TAA, Ms. Myriam Elloumi , in a B2B dialogue aimed at identifying opportunities for industrial cooperation .
Organized in partnership with the Tunisian-German Chamber of Industry and Commerce (AHK Tunesien) , this meeting is part of a structured approach aimed at strengthening exchanges between international players and the Tunisian automotive ecosystem . On this occasion, the Tunisian Automotive Association (TAA) fully embraced its role as a sector leader , offering a comprehensive, factual, and strategic analysis of the automotive sector in Tunisia .
The discussions focused on key drivers of industrial attractiveness , including:
the structuring of the Tunisian automotive ecosystem ,
the available technical skills and know-how ,
the industrial, technological and regulatory environment ,
value chains and the positioning of the local industrial fabric in international supply chains.
This meeting confirms the role of the TAA as a platform for coordination, facilitation and networking between investors, international industrialists and national players, thus contributing to the promotion of Tunisia as a competitive automotive industrial hub .
Delegation of the SCHERDEL Group
Ms. Saskia Metz, Group Advisor
Mr. Maximilian Freiherr von Waldenfels, Advisor to the General Management
Mr. José Pedro Rodrigues Lopes, Site Director
Institutional participants
Mr. Felix Sarrazin, Project Manager – Partnerships for Employment and Support to SMEs – GIZ
Mr. Ibrahim Debache, Vice-President – Tunisian AHK
Mr. Dr. Makram Ben Hamida, Director of International – AHK Tunesien
Ms. Mariem B., Project Manager, DEinternational – AHK Tunisian
Ms. Fatma Kolsi, General Director – TAA
Ms. Lamia Gharbi, Communications Director – TAA
About the SCHERDEL Group
A leading global industrial player, the SCHERDEL Group has been operating for over 130 years in high-value-added technological fields. The group employs 7,000 people and has 35 production and R&D sites worldwide, covering key expertise in forming, assembly, machine building, and industrial plant technologies .