TAA News

Formation de tuteurs dans le secteur automobile : un levier stratégique pour l’employabilité des jeunes
27 Apr
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Training tutors in the automotive sector: a strategic lever for youth employability

As part of a structuring partnership between the Ministry of Employment and Vocational Training and the Tunisian Automotive Association , a training session dedicated to tutors in the automotive sector was held from February 2 to 6 (group 1) and then from February 9 to 13 (groups 2 and 3).

This initiative is part of a national movement to strengthen the quality of vocational training and to consolidate the link between industrial companies and young talent.

40 tutors trained according to an international curriculum

In total, 40 tutors from companies in the automotive sector benefited from this training, divided into three groups.

The program, based on a recognized international curriculum, aimed to:

  • strengthen the teaching skills of tutors,

  • to structure their support role within the company,

  • to professionalize the supervision of young people in industrial immersion.

In a context where the automotive industry is evolving towards increasingly demanding technological and organizational standards, the quality of mentoring becomes a key factor in competitiveness.

Tutoring: a cornerstone of work-study training

Training tutors is a strategic lever for improving the employability of young people.

In a company, the tutor plays a central role: transmission of know-how, integration into the professional environment, development of operational skills and quality culture.

Structured tutoring optimizes the learning experience in real-world work situations and aligns the skills developed with the specific needs of the automotive sector.

Towards the "MISAT – Training Company" label

Companies with trained tutors can apply for the "MISAT - Training Company" label, in partnership with the PASE project - Project to Support the Education Sector.

This label recognizes companies committed to excellence in professional training and skills development.

Through this initiative, TAA confirms its commitment to a structured, competitive Tunisian automotive ecosystem oriented towards the excellence of talent.

These training courses are part of product 3 of specific objective 3 of the Education Sector Support Programme (PASE-OS3), co-financed by the European Union in Tunisia and the German Federal Ministry for Economic Cooperation and Development Federal Ministry for Economic Cooperation and Development (BMZ) , and implemented by the GIZ Tunisia in partnership with the Ministry of Employment and Vocational Training

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Women Empowerment dans l’industrie automobile tunisienne : la TAA structure un vivier de leadership féminin
27 Apr
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Women's Empowerment in the Tunisian Automotive Industry: TAA Structures a Pool of Female Leadership

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SENAUTO 2026 : le pavillon tunisien accélère la coopération industrielle en Afrique
27 Apr
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SENAUTO 2026: The Tunisian pavilion accelerates industrial cooperation in Africa

In Dakar, the Tunisian Automotive Association (TAA), in partnership with the Mechatronic Tunisia Cluster , structured an ambitious national pavilion at SENAUTO 2026. Objective: to position the Tunisian automotive industry as a key strategic partner in the African market.

A national pavilion with strong industrial value

The Tunisian pavilion brought together companies covering the entire automotive value chain, from engineering to smart mobility:

  • STIP AMINE

  • COLMAR

  • ACTIA Africa

  • One Tech Group

  • SIA

  • ENOVAROBOTICS

  • ICAR

  • ALPHABUS

  • Bakomotors

  • Safe

  • Embedded Innovation

  • Pixii

  • Novation City

This collective presence was not institutional. It was strategic. Each company came with concrete solutions, adapted to African industrial realities: electric mobility, embedded systems, electronics, engineering, industrial integration.

Measurable results: signing of industrial MoUs

The strong signal of this participation: the signing of two Memoranda of Understanding (MoU) with Senegalese partners, led by Bakomotors and Sûrus.

This is not a visibility exercise.
This represents a shift towards operational industrial cooperation.

Tunisia demonstrates its ability to transform its presence at international trade fairs into structuring partnerships that create value and jobs.

A deliberate African dynamic

Participation in the SALMA Dialogue Business Forum 2026 and SENAUTO 2026 is part of a clear strategy: to strengthen the integration of the Tunisian automotive industry into African value chains.

This mission was supported by Invest for Jobs – Special Initiative “Decent Employment for a Just Transition”, implemented by GIZ Tunisia under a mandate from the BMZ , in coordination with the Ministry of Industry, Mines and Energy .

Focus on sustainable industrialization in Africa

The roadmap is clear:

  • converting intentions into structuring industrial projects

  • securing sustainable investments

  • consolidate shared growth between Tunisia and its African partners

Africa is not a market of one-off opportunities.
It's an industrial space under construction.

The TAA and its members have chosen to play an active, results-oriented role.

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PR2I 2026 : la Tunisian Automotive Association mobilise l’écosystème automobile autour de l’innovation collaborative
27 Apr
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PR2I 2026: The Tunisian Automotive Association mobilizes the automotive ecosystem around collaborative innovation

As part of the preparation of the Research-Innovation & Industry Programme (PR2I) 2026 , the Tunisian Automotive Association (TAA) , in partnership with the Mecatronic Tunisia Cluster (CMT), organised a strategic matching workshop bringing together industrial companies, research centres and universities.

This workshop is part of the TAA's mission: to structure the Tunisian automotive ecosystem, accelerate industrial innovation and strengthen synergies between academic research and industrial needs.

A concrete mechanism at the service of industrial innovation

Hosted by the Collaborative Research Centre of Central University Tunisia, the event made it possible to create an operational space for networking and co-creating projects with high technological potential.

Through this initiative, the TAA aims to:

  • Facilitating connections between industrial companies and research structures eligible for PR2I 2026

  • Identify concrete industrial problems that can be transformed into structured collaborative projects.

  • Pre-configure consortia that comply with the requirements of the PRF and PRIA devices

  • Supporting the preparation of projects prior to the official launch of the PR2I call for proposals (scheduled for no later than March 6, 2026)

Structuring competitive consortia for PR2I 2026

In a context where technological innovation, applied R&D and sustainable industrialization have become strategic levers of competitiveness, the TAA is strengthening its role as an interface between industry, universities and research centers.

The objective is clear: to transform the industrial challenges of the Tunisian automotive sector into funded collaborative projects capable of generating technological, economic and scientific value.

Call for mobilization of academic and industrial stakeholders

The TAA invites universities, laboratories, research centers and industrial companies wishing to:

  • Propose a research topic

  • Joining a consortium that is currently being structured

  • Participate in the next matching sessions

to contact our teams in order to receive the registration form and the terms of participation.

Through this type of initiative, the Tunisian Automotive Association consolidates its position as a catalyst for innovation and a key player in the development of collaborative research in the Tunisian automotive industry.

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La Tunisian Automotive Association à l’honneur dans le numéro spécial Managers N°324
27 Apr
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Automotive software, R&D and industrial transformation in Tunisia

The Tunisian Automotive Association (TAA) is highlighted in the special issue No. 324 of Managers magazine, dedicated to the strategic transformation of the Tunisian automotive industry.

Through a series of analyses and testimonies from major leaders in the sector, this report explores the shift towards automotive software, R&D, vehicle cybersecurity and embedded engineering , positioning Tunisia as a player moving upmarket on the global value chain.

📌 Download the entire file.
From assembly to Software-Defined Vehicle

The issue highlights a structural evolution:
Tunisia is no longer limited to assembly and cost-effective production. It is moving towards:

  • the development of embedded systems

  • industrial digitalization

  • Artificial intelligence applied to automobiles

  • vehicle cybersecurity

  • high-criticality software design

Today, a major part of automotive innovation is software-based. The strategic positioning becomes clear: to increase technological value rather than industrial volume .

TAA, a driving force in structuring the ecosystem

The report highlights the central role of the Tunisian Automotive Association in:

  • the federation of manufacturers around a common vision

  • anticipating strategic skills needs

  • strengthening industry-university links

  • international promotion of the Tunisia website

In an ultra-competitive global environment, differentiation comes from the ability to integrate R&D, systems engineering and embedded software.

Human capital: the sustainable competitive advantage

The issue emphasizes a strategic point:
Tunisian competitiveness now rests on human capital.

Engineering, digital simulation, data, AI, automotive cybersecurity: these are the skills that structure the future of the sector.

The move upmarket has begun. The challenge now is to accelerate and consolidate the country's technological branding.

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Recyclage et valorisation des déchets dans le secteur automobile tunisien – GREEN FORWARD Industry
27 Apr
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Recycling and waste recovery in the Tunisian automotive sector – GREEN FORWARD Industry

The GREEN FORWARD Industry project, supported by the European Union and UNIDO, brings together stakeholders in the Tunisian automotive sector around the recycling and recovery of industrial waste.

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As part of the GREEN FORWARD Industry project, funded by the European Union and implemented by UNIDO , the Tunisian Automotive Association (TAA) organized an information session dedicated to the recycling, management, and recovery of waste from production cycles in the Tunisian automotive sector . This topic represents a strategic lever for the development of the circular economy and industrial sustainability .

The session was held in the presence of representatives from key companies in the sector , including: Vernicolor Tunisia, Sage Tunisia, Casco Automotive Tunisia, Tunisie Plastiques Systèmes (TPS), Injection Plastiques Systèmes (IPS), Cofat, Chakira Cable, Carthago Recyclage , as well as the GIZ organization.

The discussions highlighted the main challenges related to recycling and recovering industrial waste , while also gathering feedback from companies to adapt the project to their operational needs. The importance of data collection and results analysis was emphasized as a key factor in maximizing the impact of the initiatives.

Several obstacles to circularity and effective recycling have been identified. Case studies from Morocco and Egypt were also presented, highlighting the different regional approaches to industrial waste management.

Participants stressed the need to deploy sustainable, realistic and economically viable solutions , aimed at structuring circular value chains within the Tunisian automotive sector and strengthening its competitiveness at the regional and international level.

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Consultation N°01-2026/TAA - mise en place d’un Système de Management Intégré (SMI) & MP
27 Apr
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Consultation No. 01-2026/TAA - Implementation of an Integrated Management System (IMS) & MP

As part of strengthening its governance, optimizing its internal organization and standardizing its processes, the Tunisian Automotive Association (TAA) is launching a consultation for the selection of a firm specializing in organization, association governance and management systems .

This mission focuses on supporting TAA in setting up an Integrated Management System (IMS) that complies with the requirements of ISO 9001:2015 and ISO 21001:2018 standards, as well as on developing and implementing a Procedures Manual covering all of the association's activities.

Interested firms are invited to download the Terms of Reference (TOR) via the link below and to submit a technical and financial offer in accordance with the defined requirements.

📅 Deadline for receipt of offers : February 23, 2026

📧 Submission address : achat@taa.tn
📌 Email Subject : Consultation No. 01-2026/TAA

Any offer sent to another address or received after the deadline will be considered inadmissible.

🔗 Download the Terms of Reference (TOR)

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La Tunisie renforce son positionnement dans le dialogue Sud-Sud à Dakar
27 Apr
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Tunisia strengthens its position in the South-South dialogue in Dakar

The Salma Dialogue Business Forum officially opened its work in Dakar on February 3 and 4, 2026, bringing together public decision-makers, institutions and economic actors around the strategic issues of South-South and triangular cooperation, in an African context marked by the acceleration of industrialization and regional integration policies.

On this occasion, the Tunisian Automotive Association (TAA) is participating in this leading economic event as part of a high-level Tunisian delegation, alongside Senegalese and African officials committed to the continent's industrial transformation. The forum is being held in the presence of Dr. Serigne Gueye Diop , Minister of Industry and Trade of Senegal, as well as several government and institutional representatives.

The Tunisian delegation is composed of:

  • Mr. Wael Chouchane , Secretary of State to the Minister of Industry, Mines and Energy

  • Mr. Fethi Sahlaoui , Director General of Manufacturing Industries – MIME

  • Ms. Ichraf Smadhi , Director General of International Cooperation – MIME

  • Mr. Mourad Ben Hassine , Director General of CEPEX

  • Mr. Rachid Saidani , Ambassador of Tunisia to Senegal

As part of the forum, the TAA also participates in the panel entitled
“Sustainable industrialization: structuring African value chains for better global integration” , dedicated to the levers of competitiveness, regional integration and the upgrading of African industrial ecosystems.

This panel brings together:

  • Mr. Sabri Brahem , member of the Steering Committee – TAA

  • Mr. Akrem Saadaoui , African Automotive and Mobility Association (AAAM)

  • Mr. Allan Muhumuza , Secretariat for Technology and Innovation – Uganda

  • Mr. Martin Birnecker , representative of the Volkswagen Group

The discussions, moderated by Mr. Ibrahim Debbache , highlighted the challenges related to sustainable industrialization, the structuring of competitive African value chains and the integration of Africa into global value chains.

The joint participation of the Tunisian and Senegalese governments, public institutions, and economic actors illustrates a shared vision aimed at:

  • accelerate sustainable industrialization in Africa,

  • strengthen regional integration,

  • develop high value-added African value chains.

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La Tunisian Automotive Association définit ses priorités stratégiques 2026 pour renforcer la compétitivité du secteur automobile tunisien
27 Apr
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The Tunisian Automotive Association defines its strategic priorities for 2026 to strengthen the competitiveness of the Tunisian automotive sector.

The members of the Steering Committee of the Tunisian Automotive Association (TAA) held their first strategic meeting of 2026 , marking the launch of a work cycle focused on consolidating the competitiveness of member companies and strengthening the international positioning of the Tunisian automotive sector .

This meeting allowed for the definition of strategic priorities for 2026 , with a clear focus on operational support for manufacturers . Discussions focused in particular on levers to support skills development , facilitate the integration of Tunisian companies into international value chains , and promote industrial innovation , especially in high value-added segments such as automotive components, electronics, and embedded software .

At the sectoral level, the work was carried out within the framework of the TAA-State-Partners sectoral pact , with the objective of strengthening the attractiveness of Tunisian industry and supporting sustainable growth in the sector. The key priorities identified for 2026 focus on:

  • industrial attractiveness and competitiveness ,

  • innovation, digitalization and industry 4.0 ,

  • the transition to electrification and intelligent vehicles ,

  • strengthening institutional dialogue in order to defend the strategic interests of the automotive sector.

The year 2026 also marks a symbolic milestone for the Tunisian Automotive Association , which celebrates ten years of commitment to industrial development. This new cycle is firmly rooted in a future-oriented approach, placing innovation, industrial performance, and international integration at the heart of the TAA's activities and the Tunisian automotive ecosystem.

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La Tunisian Automotive Association renforce le positionnement industriel tunisien à SENCON, SENENERGY et SENAUTO Expo 2026
27 Apr
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The Tunisian Automotive Association strengthens Tunisia's industrial position at SENCON, SENENERGY and SENAUTO Expo 2026

The Tunisian Automotive Association (TAA) will participate, alongside the Cluster Mecatronic Tunisia , in the SENCON, SENENERGY and SENAUTO Expo 2026 trade shows, scheduled from February 5 to 7, 2026 in Dakar (Senegal) , within the Tunisian Pavilion .

This presence is part of a targeted B2B approach , aiming to position Tunisia as a competitive industrial and technological platform for investors, contractors and international partners interested in West Africa and the African continent.

The TAA will highlight Tunisian industrial capabilities in high value-added sectors:

  • Mechatronics and industrial electronics

  • Industrial engineering and subcontracting

  • Automotive solutions and sustainable mobility

The objective is clear:
attract structuring industrial partnerships , facilitate investment opportunities , and encourage technological and commercial cooperation between Tunisian, African and international companies.

📍 Tunisian Pavilion
📌 Booth 6C30 – Hall A

This participation is supported by the Invest for Jobs program – Special Initiative “Decent Work for a Just Transition” , through the project “Partnerships for employment and support for SMEs in Tunisia II” , mandated by the German Federal Ministry for Economic Cooperation and Development (BMZ) and implemented by GIZ Tunisia , under the supervision of the Tunisian Ministry of Industry, Mines and Energy .

Through this action, the TAA consolidates its role as a facilitator of industrial deals , a strategic entry point to the Tunisian ecosystem , and an institutional partner for international players seeking reliable, competitive and sustainable industrial solutions in Africa .

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The Tunisian Automotive Association is a Tunisian non-profit organization established in February 2016 at the initiative of stakeholders in the automotive components industry in Tunisia.

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