The DRÄXLMAIER group was rewarded during the BIG FIVE 2026 ceremony, organized on the sidelines of the fifth edition of the Grand Débat by UniversNews, under the theme "Tunisia, Dragon of the Mediterranean: ambition or utopia?". This distinction recognizes the group's lasting commitment in Tunisia as well as its contribution to the development of the automotive industry, foreign direct investment (FDI) and job creation.

Represented by Steffen Juergens, DRÄXLMAIER was awarded the trophy in the Foreign Direct Investment (FDI) category. This recognition highlights the Group's strategic role in strengthening the Tunisian industrial ecosystem and its continued investment in innovative mobility solutions for major international car manufacturers.

Established in Tunisia for several decades, DRÄXLMAIER is one of the major players in the automotive components sector Through its investments, the group contributes to the development of local skills, the transfer of technological know-how and the rise in value of the Tunisian manufacturing industry.

The BIG FIVE 2026 ceremony annually recognizes companies and personalities who actively participate in economic development, innovation and international outreach This recognition also illustrates Tunisia's attractiveness as an investment destination for international players in the automotive sector and highlights the capacity of its industrial ecosystem to support major transformations in mobility.

Bako Motors, a Tunisian startup and member of the Tunisian Automotive Association (TAA), takes a new step in the development of the Tunisian automotive industry by making its first shipment of electric vehicles to Germany.

The first batch exported consists of 20 electric vehicles destined for the German market. For the year 2026, Bako Motors plans to export 88 vehicles, before accelerating its international development with a target of 800 units exported in 2027.

According to Boubaker Siala, Managing Director of Bako Motors, this first delivery marks the beginning of the brand's commercial deployment in Europe. The company is now present in five international markets: Germany, Italy, France, Qatar and Saudi Arabia.

Based in the El Mghira industrial zone (Ben Arous governorate), Bako Motors currently employs 68 people. In just four years of activity, the company has marketed more than 400 electric vehicles on the Tunisian market.

One of Bako Motors' main assets is its local integration rate of more than 40%, the result of collaboration with several Tunisian manufacturers specializing in technical textiles This approach contributes to the development of the local value chain and strengthens the competitiveness of the Tunisian automotive ecosystem.

As part of its growth strategy, Bako Motors is also pursuing the development of its national network with a future establishment in Sousse, complementing its current presence in This new site aims for an annual production of 8,000 vehicles, 80% of which will be for export, confirming the international ambitions of this Tunisian manufacturer.

Through this success, Bako Motors, a member of the Tunisian Automotive Association, illustrates the innovation, industrialization and export potential of the

The Tunisian Automotive Association (TAA) took part in the event "Sfax Green Shift 2026", organized on July 15, 2026, through the participation of its Managing Director, Fatma Kolsi. This reference meeting brought together the main actors of sustainable mobility to discuss the challenges of the transition to a decarbonized, innovative and competitive transport system in Tunisia.

The event brought together representatives of public institutions, financial partners, industrialists, experts, startups and entrepreneurs around a common ambition: to accelerate Discussions focused in particular on financing the green transition, infrastructure and industrial ecosystem development, the integration of ESG (Environment, Social and Governance) criteria into companies' strategies, as well as issues related to cybersecurity and data protection in smart mobility solutions.

Through a format In parallel, the "Tech & Carbon" Startup Village and the Mobility Ecosystem Space highlighted innovative technological solutions, entrepreneurial projects and opportunities for collaboration between industrialists, investors and project leaders.

Through its participation, the TAA reaffirms its commitment to a Tunisian automotive industry

The Autoliv Group, world leader in automotive safety systems, inaugurated the extension of its El Fahs (Zaghouan) plant, strengthening its presence in the automotive industry in Tunisia and confirming the country's attractiveness for high value-added industrial investments.

The inauguration ceremony is It is part of Autoliv's global strategy to develop its industrial capabilities in Tunisia while integrating the most advanced technologies in smart production, energy performance and logistics.

This project will improve the productivity of the site, strengthen its competitiveness and support more sustainable production through optimal use Today, the sector brings together nearly 300 industrial companies and generates more than 120,000 jobs, constituting one of the main drivers of Tunisian industrial exports.

Autoliv, a major player in the automotive components industry in Tunisia

Present in Tunisia since 1999, Autoliv is located on the sites of Today, the group employs more than 4,500 people and produces nearly 4 million automotive steering wheels in Tunisia each year, exclusively for the European market.

Globally, Autoliv is present in 28 countries through 64 production sites and manufactures approximately 7 million automotive steering wheels per year It contributes to the development of advanced industrial skills, the creation of skilled jobs and the strengthening of Tunisia's integration into global automotive value chains.

On July 15, 2026, the Technical Center for Mechanical and Electrical Industries (CETIME) organized the 5th edition of the Sectoral Meetings dedicated to the Automotive and Aeronautics sectors, under the theme:

"CETIME, your strategic partner for a successful energy and ecological transition".

The Tunisian Automotive Association (TAA) and the Tunisian-Italian Chamber of Commerce and Industry (CTICI) have formalized the signing of a Memorandum of Understanding (MoU), opening a new stage in the strengthening of economic and industrial relations between Tunisia and Italy.

Signed by Mrs. Myriam Elloumi, President of the TAA, and Mourad Fradi, President of CTICI, this agreement reflects a common ambition: to promote synergies between the Tunisian and Italian industrial ecosystems, support the development of companies and encourage the emergence of new partnerships with high added value.

A partnership at the service of the competitiveness of the automotive industry

Through this Memorandum of Understanding It is now the third largest export market in the sector, accounting for nearly 11% of Tunisian automotive exports, behind Germany (37%) and France (21%).

These performances testify to Tunisia's increasing integration into European value chains and the trust placed in it by the

As part of the 22nd edition of the Tunisia Investment Forum (TIF 2026), the Tunisian Automotive Association (TAA), in partnership with FIPA Tunisia and Cluster Mecatronic Tunisia, organized a strategic workshop dedicated to the transformations that are shaping the future of the Tunisian automotive industry.

This meeting brought together the main actors of the ec The objective was to share a common vision of the challenges and opportunities that will accompany the next generation of mobility and to strengthen Tunisia's positioning within global value chains.

A space for reflection around the major changes in the automotive sector

Faced with the acceleration of technological, environmental and industrial transformations

On 24 and 25 June 2026, the Tunisia-Italy Economic and Business Forum brought together institutional representatives, investors and business leaders in Tunis to consolidate economic relations between the two countries and identify new opportunities for industrial cooperation and investment.

On this occasion, Myriam Elloumi, President of Tunisian Automotiv Thanks to an efficient industrial ecosystem, a skilled workforce and strong integration into European markets, Tunisia confirms its attractiveness to Italian manufacturers wishing to develop or diversify their supply chains.

The forum also highlighted the many opportunities for collaboration in the areas of mobility, industrial digitization, high-value production

The Tunisian Automotive Association (TAA) had the honor of welcoming His Excellency Mr. Bill Bazzi, U.S. Ambassador to Tunisia, and a U.S. delegation accompanied by Mr. Marouane BEN JEMAA, President of AmCham Tunisia, for a meeting dedicated to cooperation opportunities between the Tunisian and American automotive ecosystems.
The delegation was received by Mrs. Myriam Elloumi, President of the TAA, and Mr. Nabhen Bouchaala, Honorary President, in the presence of Board members Mr. Jemli Issam and Mr. riadh ben ayed, as well as Mrs. Fatma Kolsi, General Manager of the TAA.

Discussions identified several high-potential areas of collaboration, industrial partnerships, innovation, skills development and the integration of Tunisian companies into global value chains. Beyond economic opportunities, the meeting reaffirmed the value of dialogue between institutions and private-sector players in advancing structuring projects and deepening Tunisia–U.S. ties.
As the reference platform for Tunisia’s automotive industry, the TAA continues its mission of building bridges between companies, investors, and international partners to support an ever more competitive, innovative, and globally connected sector.

The TAA extends its sincere thanks to His Excellency the Ambassador and to Mr. Marouane Ben Jemaa for this visit and for the quality of the exchanges, which open the way to new prospects for cooperation benefiting Tunisia’s automotive industry.