The Tunisian Automotive Association (TAA), in partnership with the Ministry of Employment and Vocational Training and GIZ, as part of the Education Sector Support Programme (PASE), co-organised the Automotive Day "Training, Integration & Partnership" on 23 June 2026 at Radisson Blu Tunis, with the support of the German Cooperation and the European Union.

The morning was marked by several highlights:

• Signature of the framework agreement These actions are supported by the TAA and its training academy, TAMA Academy, in order to sustainably support the growth and transformation of the sector.

  The TAA thanks the Ministry of Employment and Vocational Training, the Delegation of the European Union, GIZ, ANETI, CNFCPP and all participating companies for their commitment to the development of Talen

Tunisia at the heart of Europe-Africa automotive value chains: a look back at a strategic webinar

Following the success of the executive webinar “Tunisia at the Heart of Europe–Africa Automotive & Mobility Value Chains”, the Tunisian Automotive Association (TAA), in partnership with AAAM (African Association of Automotive Manufacturers) and Deutsche Gesellschaft für

A stage ends, a legacy is built.

On 12 May 2026, the closing ceremony of the Support Programme for SMEs in the mobility sector in Tunisia marked the culmination of an initiative led by GIZ Tunisia, in partnership with the Tunisian Automotive Association (TAA), with the support of the Federal Ministry for Economic Cooperation and Development (BMZ).

📈 Heading to 2030 with a Tunisian automotive industry that is more competitive, more innovative, more sustainable and fully integrated into global value chains.

Congratulations to all the beneficiary companies, thank you to the associations part

A structured panel bringing together industrial, institutional and financial decision-makers:

• Akrem Saadaoui – Project Manager North Africa, AAAM (Moderator)
• – VP AAAM North Africa / VP East Port Said / MD EGA
• Myriam Elloumi – President TAA & Chief Corporate Affairs & Sustainability Officer, COFICAB Group
• Themba Khumalo – AfCFTA Secret In this context, Tunisia is positioning itself as a credible industrial and technological platform on a regional scale.

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  Regional integration: a competitiveness imperative

  The exchanges also highlighted the structuring role of the AfCFTA in building regional value chains. The objective is clear: to promote industrial specialization, strengthen complementarities between countries and facilitate the integration of African suppliers into interconnected ecosystems.

  Without this integration logic, the rise of the sector will remain limited.

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  Brakes still to be lifted

  Despite the identified potential, several obstacles In particular, the speakers pointed out:

  • still insufficient access to industrial financing,
  • fragmentation of regulatory frameworks,
  • a lack of operational coordination between public actors and PRI The segments related to electric mobility, micromobility and R&D represent concrete opportunities to position Africa on more technology-intensive value chains.

    These dynamics make it possible to envisage faster development trajectories that are better aligned with global developments in the sector.

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    An action-oriented dynamic

    Beyond the diagnosis, this panel is part of a resolutely operational logic. The objective is to bring out concrete solutions and structuring partnerships to accelerate the development of the sector.

    The roadmap is set: industrial upgrading, regional integration and innovation. The challenge now is to trigger a rapid and coordinated implementation.

The Tunisian Automotive Association (TAA) took part in the discussions surrounding the implementation of Energy Attribute Certificates (EAC) in Tunisia, a key mechanism aimed at supporting the energy transition and structuring the traceability of electricity from renewable sources.

This initiative, carried out in collaboration with the Ministry of Industry, Mines and Energy and several international partners, has taken an important first step with the organization of a strategic workshop in Tunis, bringing together the main players in the energy and industrial sector.

Towards a certification system aligned with international standards

The work carried out in this first phase has made it possible to define the objectives of a future Tunisian system of energy attribute certificates.

The aim is to implement a system that will:

• to meet the voluntary demand for renewable energy
• to strengthen the transparency and traceability of energy consumption
• to align Tunisia with international standards, particularly the EN16325 standard relating to Guarantees of Origin

Such a mechanism constitutes a strategic lever to support companies, particularly industrial ones, in their transition towards more sustainable models that comply with the requirements of international markets.

A key issue for the competitiveness of the automotive industry

In a context of decarbonizing global value chains, the implementation of EACs represents a major challenge for the Tunisian automotive industry.

It will allow companies in the sector to:

• to demonstrate their commitment to renewable energy consumption
• to meet the ESG requirements of international clients
• to strengthen their competitiveness and attractiveness

TAA's participation in this work is fully in line with its mission to support manufacturers towards international environmental and energy standards .

An evolving regulatory framework

The discussions also helped to identify several areas for development in the Tunisian regulatory framework in order to guarantee the implementation of a system:

• reliable
• transparent
• robust

Various scenarios have been proposed to structure this future system, which will be the subject of further work during the second phase of the project.

A multi-stakeholder mobilization in service of the energy transition

The workshop brought together a broad ecosystem of institutional, industrial and international stakeholders, including:

• the European Bank for Reconstruction and Development
• the European External Action Service
• the Mediterranean Renewable Energy Center
• the National Agency for Energy Management
• the Tunisian Electricity and Gas Company

As well as several industrial players, including the TAA, represented during the panels by Malek Ammar , testifying to the commitment of the automotive sector to energy issues.

Accelerating the energy and industrial transition in Tunisia

Through this initiative, Tunisia is taking a structuring step towards the establishment of a renewable energy certificate market , aligned with international best practices.

For the TAA, this dynamic represents a strategic lever for:

• supporting the decarbonization of the automotive industry
• strengthen integration into global value chains
• to position Tunisia as a sustainable industrial hub between Europe and Africa

The Tunisian Automotive Association confirmed its international positioning by participating in the Automotive Personality of the Year Award ceremony, organized by Le Journal de l'Automobile , in the prestigious setting of the Maison de la Chimie in Paris.

This leading event in the automotive sector recognized Christophe Périllat , CEO of Valeo , who was praised for his strategic vision and leadership in the transformation of the industry.

Tunisia's strong positioning as a co-innovation hub

On this occasion, Myriam Elloumi , President of the TAA, spoke at a high-level panel bringing together key decision-makers from the international industrial and technological ecosystem, including:

• Thomas Courbe , Director General – Directorate General for Enterprises
• Antoine Vermeersch , Specialist Journalist – L'Usine Nouvelle
• Sébastien Missoffe , Managing Director – Google France

During her speech, Myriam Elloumi delivered a structuring message: Tunisia is entering a new phase of industrial maturity.

The model based on simple execution is now a thing of the past. The country is now engaged in a dynamic of value creation, founded on advanced engineering, innovation, and strategic partnerships with international players.

Thanks to the quality of its talent and the strength of its industrial fabric, Tunisia is now positioning itself as a credible and competitive co-innovation hub for Europe, capable of responding to the growing challenges of industrial sovereignty.

A collective mobilization of ecosystem stakeholders

TAA's participation was also marked by the presence of several institutional and industrial representatives committed to promoting the Tunisian automotive sector internationally, including:

• Khelil Chaibi , President of the Tunisian-French Chamber of Commerce and Industry
• Tarak Hosni , Director FIPA Tunisia Paris
• Imed Charfeddine , Vice-President of the TAA
• Mourad Chaffai , Deputy Director General of SOLAUFIL
• Meriem Frikha , Director of Valeo North Africa Sites
• Fatma Kolsi , Director General of TAA

Special thanks were extended to Syner'J Media for the quality of the organization of this event.

Enhanced international visibility for the Tunisian automotive industry

Through this participation, TAA consolidates its international outreach strategy and confirms the rise of the Tunisian automotive industry on the global stage.

This presence is part of a clear dynamic: to position Tunisia sustainably as a leading industrial partner, capable of supporting the profound transformations of the global automotive sector.

The Tunisian Automotive Association (TAA) actively contributes to strategic discussions around the Tunisian Automotive Smart City project, a structuring initiative led by the Ministry of Industry, Mines and Energy , with the support of GIZ Tunisia .

This project is part of a dynamic transformation of the Tunisian automotive sector, aiming to strengthen its position as an internationally competitive industrial and technological hub .

A structuring project for a new generation industrial hub

In this context, the work carried out by Drees & Sommer , focusing on site analysis and master planning, lays the foundations for the development of an integrated, innovative and future-oriented industrial hub .

The ambition is to create an environment conducive to:

• the implementation of high value-added investments
• the integration of industrial value chains
• the development of advanced technologies and automotive software
• improving the overall competitiveness of the sector

Strategic exchanges at the heart of the automotive ecosystem

Recent working sessions have brought together key players in the Tunisian automotive ecosystem for in-depth and operational discussions.

These discussions highlighted several key levers:

• strong potential for industrial upgrading
• the need for a structured and long-term vision
• the importance of strengthened industrial and technological integration

These interactions confirm the maturity of the ecosystem and its ability to evolve towards more integrated and innovative models.

TAA, a catalyst for convergence between public and private actors

Through its involvement, the TAA confirms its role as a strategic facilitator by connecting public institutions, industries and international partners.

The association acts as a convergence platform enabling:

• structuring the sectoral vision
• aligning stakeholders around common objectives
• accelerate the implementation of high-impact projects

A clear ambition: to position Tunisia as a hub between Europe and Africa

The Tunisian Automotive Smart City project is fully in line with the national ambition to position Tunisia as a leading industrial and technological hub between Europe and Africa .

In a context of reconfiguration of global value chains, this initiative represents a strategic lever for:

• attract international investors
• strengthen regional integration
• develop sustainable and competitive industrial ecosystems