As part of the Tunisian-Korean industrial cooperation mission, the South Korean delegation continued its program in Tunisia on October 13, 2026 with a day dedicated to the discovery of Sousse's industrial, technological and scientific ecosystem.

Composed of 20 representatives of 12 Korean companies and organizations, the delegation brings together actors from the poles This visit aims to explore new opportunities for cooperation in advanced technologies, research and development (R&D) and industrial innovation.

Sousse, a Tunisian ecosystem at the service of industrial innovation

On the agenda of this day were several visits of companies, research structures and technological innovation actors:

The Tunisian Automotive Association (TAA) thanks its members and partners for their welcome, their availability and the quality of the exchanges organized throughout this year.

From 11 to 14 October 2026, Tunisia hosted a South Korean delegation of 20 participants representing 12 companies, led by the Korea Auto Parts Association (KAPA). This business mission aims to strengthen industrial and technological cooperation between Tunisia and South Korea, while developing new business partnerships in the automotive sector and related industries.

A strategic meeting to strengthen Tunisian-Korean industrial partnerships

On 12 October 2026, the opening session of this meeting was held in the presence of S Lee Tae-won, Ambassador of the Republic of Korea to Tunisia, and H.E. Kais Darragi, Ambassador of Tunisia to the Republic of Korea, spoke by video message. Representatives of institutions and professional organizations from both countries also took part in this event.

This initiative is part of a dynamic of rapprochement between the Tunisian and South Korean industrial ecosystems, with the aim of promoting economic exchanges, the transfer of know-how and the development of new investment and partnership opportunities.

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Through this initiative, the Tunisian Automotive Association continues its commitment to the internationalization of the Tunisian automotive industry, the development of industrial exchanges and

Béja, 1 October 2026 — Kromberg & Schubert today inaugurated its new industrial site "Béja 2", in the presence of high-level representatives of the Tunisian authorities, the At the end of 2026,130 million dinars were spent on equipment, plus 140 million dinars invested in buildings. Investment in equipment is expected to reach 300 million dinars in 2028.

Beyond infrastructure and equipment, the project is based on an essential issue: developing skills, creating professional opportunities and preparing the talent that accompanies Wissem Badri, Managing Director of Kromberg & Schubert Tunisia:

“Beja 2 is not just a new factory. This is a new stage in our history, built together and looking to the future. »

This vision places skills development, training and employee engagement at the heart of the new site's growth strategy.

A project in a sustainable partnership

The realization of this new industrial establishment is also the result of a partnership and Tomorrow, it will be one of the drivers of Kromberg & Schubert's new stage of growth in Tunisia.

Tunisia marked its presence at IAA TRANSPORTATION Hannover 2026, highlighting the diversity, industrial expertise and innovation capacity of its automotive and mobility ecosystem.

Through a collective presence supported by the Tunisian Automotive Association (TAA) and the Mecatronic Tunisia Cluster, with the support of GIZ Tunisia, PLU Wacef Chibani, Ambassador of Tunisia to Germany, whose presence provided valuable support to the Tunisian delegation.

His Excellency also took part in the VIP Tour, alongside Tunisian exhibitors and representatives of VDA, AAAM and GIZ, promoting exchanges around Tunisia's industrial potential, its automotive ecosystem and opportunities for cooperation in Marius Ochel (VDA) and Ms. Victoria Backhaus-Jerling, CEO of the African Association of Automotive Manufacturers (AAAM).

The exchanges brought together African and international stakeholders around several strategic issues for the sector, including:

• the development of the African automotive industry;
• the resilience of value chains;
• , Ambassador of Tunisia to Germany, also took the floor to highlight the importance of strengthening international industrial partnerships and Tunisia's cooperation with its partners.

  The Tunisian perspective was carried by Mr. Ibrahim Debache, representing the TAA, who contributed to the exchanges dedicated to the Tunisian automotive ecosystem and its potential role in the development of African automotive value chains.

  The discussions also benefited from the intervention of Mr. Felix Sarrazin of GIZ Tunisia, who shared perspectives on opportunities to support industrial cooperation and the development of resilient automotive ecosystems.

  A platform to develop international partnerships

  Tunisia's participation in IAA TRANSPORTATION Hannover 2026 confirms the importance of international auto shows as a platform It is a platform to connect Tunisian companies to international players in the automotive and mobility industry, to promote Tunisia's industrial capacities and to create new bridges of cooperation between Tunisia, Germany, Africa and international markets.

  The TAA extends its sincere thanks to Cluster Mecatronic Tunisia, GIZ Tunis

As part of its support for member companies, the Tunisian Automotive Association (TAA) visited the industrial site of AB INJECT Plastics Industry, a TAA member company specializing in high-precision plastic injection and assembly of technical parts. Amir R., CEO and co-founder of AB INJECT, as well as all his teams for their welcome, their availability and the quality of the exchanges.

This meeting once again illustrates the importance of collaborations between industrial companies, professional organizations and development partners to strengthen the capacities of Tunisian industry.

On September 8, 2026, INSAT – National Institute of Applied Sciences and Technology hosted the Automotive Day, organized as part of the 8th edition of the National Robotics Week (NRW 8.0), in partnership with the Tunisian Automotive Association (TAA) and GIZ Tunisia.

This day has

Hannover, September 2026 — Ten years after the signing of their first Memorandum of Understanding (MoU), the Tunisian Automotive Association (TAA) and the German Association of the Automotive Industry (VDA) are celebrating a decade of cooperation dedicated to the development of the Tunisian automotive industry, strengthening (RSCI) supports companies in adapting to new international requirements for responsible practices within automotive value chains.

This dimension is becoming increasingly important as automotive manufacturers and suppliers strengthen their requirements in terms of ESG, sustainable development, environmental responsibility and In a context of rapid transformation of the global automotive sector, the consolidation of international partnerships remains a key factor in supporting its development.

Preparing for the future of mobility

The global automotive industry is currently undergoing a profound transformation, driven in particular by electrification, digitalization, new technologies

On June 3, 2026, the Tunisian Automotive Association (TAA) celebrated its 10th anniversary around a theme that summarizes both its history and its vision: "60 years of heritage, 10 years of acceleration".

This event marked an important milestone for the TAA and for the entire automotive industry More than an anniversary celebration, this meeting was a moment of recognition, sharing and projection towards the future, bringing together the main actors who contribute to the development and influence of the automotive sector in Tunisia.

60 years of automotive industrial heritage in Tunisia

The history of the automotive industry in Tunisia is Through this anniversary, the TAA wished to pay tribute to the pioneers of the Tunisian automotive sector who have contributed to building an ecosystem today recognized for its know-how, competitiveness and export orientation.

The different sequences of the event made it possible to return to the main stages of this evolution, to highlight the successes of the ecosystem in On the contrary, it marks the beginning of a new chapter for the TAA and for the Tunisian automotive ecosystem.

With 60 years of industrial heritage and a new generation of players, Tunisia has major assets to strengthen its positioning in international automotive value chains.

The TAA for 10 years of acceleration. And a common ambition for the future.

Thank you to everyone who helped write this story with us.

The future of the Tunisian automotive industry is being built together.