The Tunisian Automotive Association confirmed its international positioning by participating in the Automotive Personality of the Year Award ceremony, organized by Le Journal de l'Automobile , in the prestigious setting of the Maison de la Chimie in Paris.

This leading event in the automotive sector recognized Christophe Périllat , CEO of Valeo , who was praised for his strategic vision and leadership in the transformation of the industry.

Tunisia's strong positioning as a co-innovation hub

On this occasion, Myriam Elloumi , President of the TAA, spoke at a high-level panel bringing together key decision-makers from the international industrial and technological ecosystem, including:

• Thomas Courbe , Director General – Directorate General for Enterprises
• Antoine Vermeersch , Specialist Journalist – L'Usine Nouvelle
• Sébastien Missoffe , Managing Director – Google France

During her speech, Myriam Elloumi delivered a structuring message: Tunisia is entering a new phase of industrial maturity.

The model based on simple execution is now a thing of the past. The country is now engaged in a dynamic of value creation, founded on advanced engineering, innovation, and strategic partnerships with international players.

Thanks to the quality of its talent and the strength of its industrial fabric, Tunisia is now positioning itself as a credible and competitive co-innovation hub for Europe, capable of responding to the growing challenges of industrial sovereignty.

A collective mobilization of ecosystem stakeholders

TAA's participation was also marked by the presence of several institutional and industrial representatives committed to promoting the Tunisian automotive sector internationally, including:

• Khelil Chaibi , President of the Tunisian-French Chamber of Commerce and Industry
• Tarak Hosni , Director FIPA Tunisia Paris
• Imed Charfeddine , Vice-President of the TAA
• Mourad Chaffai , Deputy Director General of SOLAUFIL
• Meriem Frikha , Director of Valeo North Africa Sites
• Fatma Kolsi , Director General of TAA

Special thanks were extended to Syner'J Media for the quality of the organization of this event.

Enhanced international visibility for the Tunisian automotive industry

Through this participation, TAA consolidates its international outreach strategy and confirms the rise of the Tunisian automotive industry on the global stage.

This presence is part of a clear dynamic: to position Tunisia sustainably as a leading industrial partner, capable of supporting the profound transformations of the global automotive sector.

The Tunisian Automotive Association (TAA) actively contributes to strategic discussions around the Tunisian Automotive Smart City project, a structuring initiative led by the Ministry of Industry, Mines and Energy , with the support of GIZ Tunisia .

This project is part of a dynamic transformation of the Tunisian automotive sector, aiming to strengthen its position as an internationally competitive industrial and technological hub .

A structuring project for a new generation industrial hub

In this context, the work carried out by Drees & Sommer , focusing on site analysis and master planning, lays the foundations for the development of an integrated, innovative and future-oriented industrial hub .

The ambition is to create an environment conducive to:

• the implementation of high value-added investments
• the integration of industrial value chains
• the development of advanced technologies and automotive software
• improving the overall competitiveness of the sector

Strategic exchanges at the heart of the automotive ecosystem

Recent working sessions have brought together key players in the Tunisian automotive ecosystem for in-depth and operational discussions.

These discussions highlighted several key levers:

• strong potential for industrial upgrading
• the need for a structured and long-term vision
• the importance of strengthened industrial and technological integration

These interactions confirm the maturity of the ecosystem and its ability to evolve towards more integrated and innovative models.

TAA, a catalyst for convergence between public and private actors

Through its involvement, the TAA confirms its role as a strategic facilitator by connecting public institutions, industries and international partners.

The association acts as a convergence platform enabling:

• structuring the sectoral vision
• aligning stakeholders around common objectives
• accelerate the implementation of high-impact projects

A clear ambition: to position Tunisia as a hub between Europe and Africa

The Tunisian Automotive Smart City project is fully in line with the national ambition to position Tunisia as a leading industrial and technological hub between Europe and Africa .

In a context of reconfiguration of global value chains, this initiative represents a strategic lever for:

• attract international investors
• strengthen regional integration
• develop sustainable and competitive industrial ecosystems

The Tunisian Automotive Association (TAA) will participate as an institutional partner in the PREVENTUM Summit 2026 , an international event dedicated to health, safety and well-being at work , which will be held on April 16, 17 and 18, 2026 at CERES (Tunis) and the Royal Tulip Taj Sultan.

Placed under the theme “Health and Safety 360°” , this edition will bring together international experts, public decision-makers, industrialists and occupational health specialists around the major issues related to the prevention of occupational risks.

A strategic challenge for the Tunisian automotive industry

In a global context marked by:

• 2.93 million work-related deaths each year (source: ILO)
• 395 million non-fatal workplace accidents
• more than 2.4 billion workers exposed to environmental risks

Occupational health and safety are becoming a critical lever for competitiveness and compliance for industries integrated into international value chains.

For Tunisia, these challenges are amplified by:

• the rise of mental health issues in the workplace
• the need to structure approaches related to psychosocial risks
• the need to strengthen a sustainable prevention culture

TAA intervention: alignment with international standards and sustainability

In this context, Adnen Boubaker , Human Resources & Social Sustainability Director at TAA, will speak at a dedicated panel.

His presentation will focus on:

• The importance of health, safety and working conditions (HSST) in Tunisian automotive sector companies
• the requirements for alignment with international standards to guarantee compliance and competitiveness
• The structural actions carried out by the TAA, in particular:
  • the sustainability pillar integrated into its sector strategy
  • the partnership with RSCI (Responsible Supply Chain Initiative)
  • the deployment of the ESG Framework dedicated to the Tunisian automotive industry

PREVENTUM 2026: a platform for exchange and innovation

The summit will offer a rich format combining:

• plenary sessions
• panels of national and international experts
• keynotes
• thematic roundtables
• exchange sessions between companies, institutions and specialists

The topics covered will include:

• overall health and organizational well-being
• prevention of occupational risks
• psychosocial risks and mental health
• innovation in occupational health and safety
• integrated “360°” prevention approaches

Strengthening a culture of prevention to improve industrial performance

TAA's participation in PREVENTUM Summit 2026 is part of a clear vision:
fully integrate health, safety and sustainability issues into the transformation of the Tunisian automotive industry .

As a unifying platform, the TAA works to:

• supporting companies towards international standards
• to promote responsible and sustainable practices
• enhance the sector's attractiveness to investors

A high-value event for businesses

PREVENTUM 2026 represents a strategic opportunity for companies wishing to:

• anticipate emerging risks
• strengthen their prevention culture
• draw inspiration from international best practices
• exchange with experts and decision-makers
  
  In the spirit of PREVENTUM, sustainable performance is also built through simpler, smoother and better organized experiences.
  To offer you a simple digital registration process before and during the event, PREVENTUM relies on the Business Room platform.
  In just a few clicks, you can choose your package, register, receive useful information, news and your badge directly via the platform.
  🔗 Registration: preventum.businessroom.io/

On March 31, 2026, the Tunisian Automotive Association (TAA) participated in the PR2I-2026 Information Day, organized at ENIT . This event brought together the main players in the Tunisian ecosystem — researchers, industrialists and institutions — around the strategic challenges of industrial innovation, smart technologies and the transition to a sustainable industry.

A lever for industrial innovation in Tunisia

The PR2I-2026 Day is part of a national initiative to stimulate applied research and collaborative projects . The discussions led to a better understanding of the PR2I-2026 call for projects and the identification of concrete partnership opportunities between academia and industry, particularly in the automotive sector.

Through its participation, the TAA confirms its role as a catalyst for innovation in the Tunisian automotive industry , by facilitating connections between companies, research centers and institutions.

Strengthening collaborations between industry and research

The event highlighted the importance of structuring sustainable synergies to support the sector's technological upgrading. In a context marked by the rise of software, embedded electronics, and smart mobility technologies, these collaborations are becoming a key factor in competitiveness.

The Mecatronic Tunisia Cluster also actively contributed to the discussions by presenting the mapping of research structures in Tunisia as well as its initiatives in intellectual property, thereby strengthening the visibility of national innovation capacities.

TAA, a key player in industrial transformation

In line with its mission, the TAA continues its commitment to:

• connecting the players in the automotive ecosystem,
• to support innovation and technological development,
• to support the transition towards a sustainable and internationally competitive industry.

This participation is part of the desire to position Tunisia as an industrial and technological hub between Europe and Africa , capable of meeting the new demands of the global automotive industry.

The Tunisian Automotive Association (TAA) announces its participation as an official partner of the 9th edition of FITA 2026 – Financing Investment and Trade in Africa , which will be held on April 28 and 29, 2026 at the Radisson Blu Hotel & Convention Center Tunis .

Organised by the Tunisia Africa Business Council , this event is establishing itself as a leading pan-African hub for investment, trade and economic cooperation stakeholders.

Positioning Tunisia as an industrial and technological hub in Africa

Through this partnership, TAA confirms its role as a strategic platform for promoting the Tunisian automotive ecosystem . The objective is clear: to strengthen Tunisia's position as an industrial, technological, and commercial hub between Europe and Africa .

In a context of transformation of global value chains, TAA highlights:

• the competitiveness of the Tunisian industrial sector
• integration into international value chains
• skills development and engineering
• the acceleration of innovation and investment dynamics

This presence at FITA 2026 is part of a continental deployment strategy, aimed at creating new partnership opportunities and capturing high value-added investment flows.

A key event for investment and trade in Africa

FITA 2026 will bring together public decision-makers, investors, industrialists and financial institutions around the major challenges of African economic development.

The event provides an operational platform for:

• to initiate structuring investment projects
• develop public-private partnerships
• accelerate intra-African trade
• connecting the continent's industrial ecosystems

👉 Registration: www.fita2026.com

A partnership supported by international players

This initiative benefits from the support of the special initiative "Decent Work for a Just Transition", led by the Federal Ministry for Economic Cooperation and Development (BMZ) and implemented by GIZ Tunisia , in close collaboration with the Tunisian Ministry of Industry, Mines and Energy.

TAA: Catalyst for industrial development and African integration

By participating in FITA 2026, the TAA is continuing its mission:
to structure, promote and connect the Tunisian automotive industry internationally , while actively contributing to the building of competitive and sustainable African value chains.

As part of the training activities of the Tunisian Automotive Association Academy , we are launching a consultation for the selection of a catering provider responsible for providing coffee break services during our training sessions.

The expected service includes:

• Morning coffee break : a rich assortment of savory and sweet snacks, accompanied by juice.

• Afternoon break : similar offer including savory, sweet and juice.

• Transport and delivery : provided by the caterer up to our training academy.

Payment terms: payment at the end of each event, upon presentation of the invoice.

Interested service providers are invited to submit their proposals, specifying:

• Details of the menus offered (savory and sweet options, and drinks)

• Unit prices and/or packages per participant or per event

• Delivery and service conditions

• Any added value offered (presentation, on-site service, additional options, etc.)

Proposals should be sent to the following address: achat@taa.tn

We thank interested service providers in advance for their collaboration and remain available for any further information.

On March 26, 2026, CETIME organised, at the UTICA headquarters, the 4th edition of the Sectoral Meetings dedicated to the electrical, electronic and mechatronic industries.

This strategic event brought together key players in the industrial ecosystem, including the Tunisian Automotive Association (TAA), alongside key partners such as FEDELEC , ELENTICA , Cluster Méchatronics Tunisia , Novation City , INSAT and TUNAC .

A clear positioning: to transform the energy transition into a lever for competitiveness

Placed under the theme:
“CETIME, your strategic partner for a successful energy and ecological transition”
This edition marks a deliberate shift: moving from a logic of reflection to a logic of execution.

The stated objective is to make the energy transition a driver of industrial performance, and not a regulatory constraint.

Strong mobilization of the Tunisian industrial ecosystem

The event confirmed a clear trend:
ESG issues are no longer peripheral; they are becoming central to the strategies of industrialists.

Public institutions, manufacturers, research centers, clusters and technical partners have converged around a common goal:
to structure concrete responses to the challenges of decarbonization and energy efficiency.

In this context, the Tunisian Automotive Association actively contributed to the discussions, in line with its positioning:
connecting stakeholders, accelerating transformations and aligning the sector with international standards.

Three strategic axes at the heart of the work

The discussions were structured around three operational pillars:

• ⚡ Energy efficiency and industrial decarbonization
• 🌍 Measuring and managing carbon footprint
• ♻️ Clean production and eco-design

Approach adopted: results-oriented, with a clear focus on implementation.

Concrete and actionable outputs for 2026

The work resulted in the production of high-value deliverables:

• Assessment of sectoral progress since 2025
• Identification of new industrial challenges
• Launch of structuring collaborative projects
• Definition of operational roadmaps for 2026

The result: a tangible acceleration of initiatives related to the energy transition.

Towards a more competitive and sustainable Tunisian industry

This 4th edition confirms CETIME's role as a catalyst for industrial transformation, while consolidating public-private synergies.

For the Tunisian Automotive Association, the issue is clear:
to position Tunisia as a competitive industrial hub, aligned with international ESG requirements and integrated into global value chains.

The goal to achieve: to transform ambition into execution, and to make sustainability a lasting competitive advantage.

As part of a structuring partnership between the Ministry of Employment and Vocational Training and the Tunisian Automotive Association , a training session dedicated to tutors in the automotive sector was held from February 2 to 6 (group 1) and then from February 9 to 13 (groups 2 and 3).

This initiative is part of a national movement to strengthen the quality of vocational training and to consolidate the link between industrial companies and young talent.

40 tutors trained according to an international curriculum

In total, 40 tutors from companies in the automotive sector benefited from this training, divided into three groups.

The program, based on a recognized international curriculum, aimed to:

• strengthen the teaching skills of tutors,

• to structure their support role within the company,

• to professionalize the supervision of young people in industrial immersion.

In a context where the automotive industry is evolving towards increasingly demanding technological and organizational standards, the quality of mentoring becomes a key factor in competitiveness.

Tutoring: a cornerstone of work-study training

Training tutors is a strategic lever for improving the employability of young people.

In a company, the tutor plays a central role: transmission of know-how, integration into the professional environment, development of operational skills and quality culture.

Structured tutoring optimizes the learning experience in real-world work situations and aligns the skills developed with the specific needs of the automotive sector.

Towards the "MISAT – Training Company" label

Companies with trained tutors can apply for the "MISAT - Training Company" label, in partnership with the PASE project - Project to Support the Education Sector.

This label recognizes companies committed to excellence in professional training and skills development.

Through this initiative, TAA confirms its commitment to a structured, competitive Tunisian automotive ecosystem oriented towards the excellence of talent.

These training courses are part of product 3 of specific objective 3 of the Education Sector Support Programme (PASE-OS3), co-financed by the European Union in Tunisia and the German Federal Ministry for Economic Cooperation and Development Federal Ministry for Economic Cooperation and Development (BMZ) , and implemented by the GIZ Tunisia in partnership with the Ministry of Employment and Vocational Training

As part of the development of training activities at the Tunisian Automotive Association Academy , we wish to establish a partnership with a bookstore or supplier capable of ensuring the regular supply of office supplies necessary for the proper functioning of our academy.

We invite interested suppliers to submit their best offer for the following items:

• RAM paper (A4 and other formats)

• Flip charts and refills

• Post-it notes and sticky notes

• Permanent and erasable markers

• Pens, highlighters and various markers

• Files and binders

• Office accessories (staplers, paper clips, etc.)

• Any other equipment useful for the operation of a training academy

The proposals must specify:

• Unit prices and applicable discounts for regular purchases

• Delivery conditions and times

• Payment terms

• Any potential additional benefits or services (after-sales service, support, etc.)

Interested suppliers are invited to send their proposals to the following address: achat@taa.tn

We thank all partners in advance for their interest and collaboration.