On 24 and 25 June 2026, the Tunisia-Italy Economic and Business Forum brought together institutional representatives, investors and business leaders in Tunis to consolidate economic relations between the two countries and identify new opportunities for industrial cooperation and investment.

On this occasion, Myriam Elloumi, President of Tunisian Automotiv Thanks to an efficient industrial ecosystem, a skilled workforce and strong integration into European markets, Tunisia confirms its attractiveness to Italian manufacturers wishing to develop or diversify their supply chains.

The forum also highlighted the many opportunities for collaboration in the areas of mobility, industrial digitization, high-value production

The Tunisian Automotive Association (TAA) had the honor of welcoming His Excellency Mr. Bill Bazzi, U.S. Ambassador to Tunisia, and a U.S. delegation accompanied by Mr. Marouane BEN JEMAA, President of AmCham Tunisia, for a meeting dedicated to cooperation opportunities between the Tunisian and American automotive ecosystems.
The delegation was received by Mrs. Myriam Elloumi, President of the TAA, and Mr. Nabhen Bouchaala, Honorary President, in the presence of Board members Mr. Jemli Issam and Mr. riadh ben ayed, as well as Mrs. Fatma Kolsi, General Manager of the TAA.

Discussions identified several high-potential areas of collaboration, industrial partnerships, innovation, skills development and the integration of Tunisian companies into global value chains. Beyond economic opportunities, the meeting reaffirmed the value of dialogue between institutions and private-sector players in advancing structuring projects and deepening Tunisia–U.S. ties.
As the reference platform for Tunisia’s automotive industry, the TAA continues its mission of building bridges between companies, investors, and international partners to support an ever more competitive, innovative, and globally connected sector.

The TAA extends its sincere thanks to His Excellency the Ambassador and to Mr. Marouane Ben Jemaa for this visit and for the quality of the exchanges, which open the way to new prospects for cooperation benefiting Tunisia’s automotive industry.
 

The Tunisian Automotive Association (TAA), in partnership with the Ministry of Employment and Vocational Training and GIZ, as part of the Education Sector Support Programme (PASE), co-organised the Automotive Day "Training, Integration & Partnership" on 23 June 2026 at Radisson Blu Tunis, with the support of the German Cooperation and the European Union.

The morning was marked by several highlights:

• Signature of the framework agreement These actions are supported by the TAA and its training academy, TAMA Academy, in order to sustainably support the growth and transformation of the sector.

  The TAA thanks the Ministry of Employment and Vocational Training, the Delegation of the European Union, GIZ, ANETI, CNFCPP and all participating companies for their commitment to the development of Talen

Tunisia at the heart of Europe-Africa automotive value chains: a look back at a strategic webinar

Following the success of the executive webinar “Tunisia at the Heart of Europe–Africa Automotive & Mobility Value Chains”, the Tunisian Automotive Association (TAA), in partnership with AAAM (African Association of Automotive Manufacturers) and Deutsche Gesellschaft für

A stage ends, a legacy is built.

On 12 May 2026, the closing ceremony of the Support Programme for SMEs in the mobility sector in Tunisia marked the culmination of an initiative led by GIZ Tunisia, in partnership with the Tunisian Automotive Association (TAA), with the support of the Federal Ministry for Economic Cooperation and Development (BMZ).

📈 Heading to 2030 with a Tunisian automotive industry that is more competitive, more innovative, more sustainable and fully integrated into global value chains.

Congratulations to all the beneficiary companies, thank you to the associations part

A structured panel bringing together industrial, institutional and financial decision-makers:

• Akrem Saadaoui – Project Manager North Africa, AAAM (Moderator)
• – VP AAAM North Africa / VP East Port Said / MD EGA
• Myriam Elloumi – President TAA & Chief Corporate Affairs & Sustainability Officer, COFICAB Group
• Themba Khumalo – AfCFTA Secret In this context, Tunisia is positioning itself as a credible industrial and technological platform on a regional scale.

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  Regional integration: a competitiveness imperative

  The exchanges also highlighted the structuring role of the AfCFTA in building regional value chains. The objective is clear: to promote industrial specialization, strengthen complementarities between countries and facilitate the integration of African suppliers into interconnected ecosystems.

  Without this integration logic, the rise of the sector will remain limited.

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  Brakes still to be lifted

  Despite the identified potential, several obstacles In particular, the speakers pointed out:

  • still insufficient access to industrial financing,
  • fragmentation of regulatory frameworks,
  • a lack of operational coordination between public actors and PRI The segments related to electric mobility, micromobility and R&D represent concrete opportunities to position Africa on more technology-intensive value chains.

    These dynamics make it possible to envisage faster development trajectories that are better aligned with global developments in the sector.

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    An action-oriented dynamic

    Beyond the diagnosis, this panel is part of a resolutely operational logic. The objective is to bring out concrete solutions and structuring partnerships to accelerate the development of the sector.

    The roadmap is set: industrial upgrading, regional integration and innovation. The challenge now is to trigger a rapid and coordinated implementation.

The Tunisian Automotive Association (TAA) took part in the discussions surrounding the implementation of Energy Attribute Certificates (EAC) in Tunisia, a key mechanism aimed at supporting the energy transition and structuring the traceability of electricity from renewable sources.

This initiative, carried out in collaboration with the Ministry of Industry, Mines and Energy and several international partners, has taken an important first step with the organization of a strategic workshop in Tunis, bringing together the main players in the energy and industrial sector.

Towards a certification system aligned with international standards

The work carried out in this first phase has made it possible to define the objectives of a future Tunisian system of energy attribute certificates.

The aim is to implement a system that will:

• to meet the voluntary demand for renewable energy
• to strengthen the transparency and traceability of energy consumption
• to align Tunisia with international standards, particularly the EN16325 standard relating to Guarantees of Origin

Such a mechanism constitutes a strategic lever to support companies, particularly industrial ones, in their transition towards more sustainable models that comply with the requirements of international markets.

A key issue for the competitiveness of the automotive industry

In a context of decarbonizing global value chains, the implementation of EACs represents a major challenge for the Tunisian automotive industry.

It will allow companies in the sector to:

• to demonstrate their commitment to renewable energy consumption
• to meet the ESG requirements of international clients
• to strengthen their competitiveness and attractiveness

TAA's participation in this work is fully in line with its mission to support manufacturers towards international environmental and energy standards .

An evolving regulatory framework

The discussions also helped to identify several areas for development in the Tunisian regulatory framework in order to guarantee the implementation of a system:

• reliable
• transparent
• robust

Various scenarios have been proposed to structure this future system, which will be the subject of further work during the second phase of the project.

A multi-stakeholder mobilization in service of the energy transition

The workshop brought together a broad ecosystem of institutional, industrial and international stakeholders, including:

• the European Bank for Reconstruction and Development
• the European External Action Service
• the Mediterranean Renewable Energy Center
• the National Agency for Energy Management
• the Tunisian Electricity and Gas Company

As well as several industrial players, including the TAA, represented during the panels by Malek Ammar , testifying to the commitment of the automotive sector to energy issues.

Accelerating the energy and industrial transition in Tunisia

Through this initiative, Tunisia is taking a structuring step towards the establishment of a renewable energy certificate market , aligned with international best practices.

For the TAA, this dynamic represents a strategic lever for:

• supporting the decarbonization of the automotive industry
• strengthen integration into global value chains
• to position Tunisia as a sustainable industrial hub between Europe and Africa