The Tunisian Automotive Association (TAA) was invited to a strategic meeting bringing together His Excellency Mr. Lee Tae-won, Ambassador of the Republic of Korea, and key stakeholders in the Tunisian-Korean partnership. The meeting was held in a prestigious industrial setting, with Mr. Slim Sellami, President of the Tunisian-Korean Chamber of Commerce, Mr. Badreddine Anane, and Mr. Mehdi Mahjoub, CEO of Hyundai Tunisia, also in attendance.

The Tunisian Automotive Association (TAA) was represented by Ms. Lamia Fourati, Vice President, and Ms. Fatma Kolsi, General Manager. They highlighted the dynamism of the automotive industry in Tunisia, the country's competitive advantages, and opportunities for cooperation with Korean companies. Discussions focused on sector development, skills development, innovation, industrial quality, and prospects for bilateral collaboration.

This meeting confirms the growing strategic interest in the Tunisian automotive ecosystem and consolidates the role of the TAA as a platform for connecting the Tunisian industry with its international partners.

The Tunisian Automotive Association continues its commitment: to promote the Tunisian automotive industry, attract international collaborations and support companies towards global standards.

Thanks are extended to Ms. Claire Jong Hyun Jih and Mr. Youssef Baltagi for their contribution to this meeting.

TAA continues to structure high value-added alliances in order to accelerate the competitiveness and sustainable growth of the automotive sector in Tunisia.

The Tunisian Automotive Association (TAA) has reached a major strategic milestone with the signing of a Memorandum of Understanding with the France-Tunisia AI Club . This alliance clearly repositions the ecosystem on the regional industrial AI scene and paves the way for a pipeline of high-value initiatives.

Leadership of this alliance:

• Philippe Garcia , Director for North Africa – Business France Tunisia

• Nejia Gharbi , Caisse des Dépôts et Consignations

• Neila Benzina , La French Tech Tunis

• Fatma Kolsi , General Director – TAA

• Béchir Dardour , Member of the Steering Committee – TAA

This partnership acts as an operational lever to accelerate the work of the AI applied to industry group and activate key projects:
✔ Deployment of AI solutions at the heart of industrial value chains,
✔ Strengthening of Tunisian-French technological synergies,
✔ Creating bridges between startups, institutions, experts and manufacturers,
✔ Structuring a Mediterranean hub dedicated to innovation and industrial transformation.

The ambition is clear: to position Tunisia as a regional hub for industrial AI , competitive, interconnected and future-oriented.

Many thanks to our partners and to the French Embassy in Tunisia for their support and assistance.

#TAA #Partnership #AI #SmartIndustry #AutomotiveFuture

The German company Kromberg & Schubert has officially launched operations at its second factory in the Béja industrial zone, confirming one of the largest foreign industrial investments in the region. The unit, specializing in the manufacture of automotive cables, has been operational for approximately three months and already employs nearly 1,000 people, according to Wissem Badri, the company's CEO.

The official stated that recruitment will continue at an increasing pace, with a target of 6,000 jobs within the next two to three years. The total cost of the project amounts to 300 million dinars.

With its two production sites in Béja, Kromberg & Schubert's overall employment capacity is expected to reach 12,000 jobs, making the company one of the largest industrial employers in Tunisia.

“This investment marks a major step for the economic development of Béja. It should strengthen the attractiveness of the region for foreign investors, boost the industrial zone and create new opportunities for young people, while consolidating Béja’s position as an export-oriented industrial hub,” the official further emphasized.

Source: La Presse

During her appearance on EXPRESS FM , as part of the Special Automotive Day , Lamia Gharbi , Director of Communication for the Tunisian Automotive Association (TAA) , highlighted a strategic issue for the development of the Tunisian automotive industry : the visibility and image of the sector .

She highlighted the key role of the TAA in promoting the national automotive ecosystem , by showcasing Tunisian know-how , industrial successes and economic and institutional partnerships on an international scale.

Through its communication actions , professional events and cooperation programs , the TAA strengthens the reputation of the Tunisian automotive sector , attracts new foreign investors and positions Tunisia as a competitive and sustainable automotive hub linking Africa and Europe.

This international visibility strategy is part of a long-term vision: to make Tunisia a leading player in the global automotive industry , recognized for the quality of its skills, innovations and partnerships .

During the special program hosted by Manel Gharbi on EXPRESS FM , the Tunisian Automotive Association (TAA) brought together the main players in the Tunisian automotive ecosystem to discuss two key levers of competitiveness: technological innovation and sustainability (ESG) .

Around the table, Karim Benna (ACTIA Engineering Services, TAA) , Mehdi Hadrouchi (Focus Corporation) , Khaled Daami (Cluster Mecatronic Tunisia) and Hichem Turki (Novation City) highlighted the crucial role of research and development (R&D) in the transformation and performance of the automotive sector in Tunisia.

The discussions highlighted several innovative projects in the fields of electronics, software, data and artificial intelligence , illustrating the rise of technological Made in Tunisia .
The program also highlighted the need for enhanced cooperation between businesses, universities and research centers to build a more competitive, sustainable and future-oriented Tunisian automotive ecosystem.

During EXPRESS FM 's Special Automotive Day , the Tunisian Automotive Association (TAA) organized a panel discussion dedicated to sustainability and the ESG (Environmental, Social, and Governance) approach . This program brought together Béchir DARDOUR (TAA) , Rahma HIZEM (GIZ) , and Khouloud TURKI (TAA) for a discussion on sustainability challenges in the Tunisian automotive industry.

The speakers emphasized the strategic importance of integrating ESG into business models to ensure competitiveness and compliance with international standards. They also presented the ESG framework developed by the TAA , designed to support companies in the automotive sector in their sustainable transition.

Through this initiative, TAA confirms its leading role in the responsible transformation of the Tunisian automotive sector , by supporting concrete actions in environmental, social and governance responsibility .
The objective: to position Tunisia as a sustainable, innovative automotive hub aligned with international industry requirements.

The Tunisian Automotive Association (TAA) was pleased to welcome Mr Junbao Dong , CEO of Jetty Automotive Technology , accompanied by Mr Sofien Naffati and Ms Thouraya Hamad , for an enriching exchange about the activities of the TAA and its Tunisian Automotive Management Academy (TAMA) .

This meeting provided an opportunity to discuss collaboration opportunities to support future development projects in the Tunisian automotive sector.

Jetty Automotive Technology , the first Chinese company specializing in automotive wiring, located in Borj Cédria , aims to reach a production of 5,000 wirings per day by the end of the year, thus marking a key step for industrial development and innovation in Tunisia .

Thanks to this partnership and its exchanges with TAA, Jetty Automotive is strengthening its role in the growth of the Tunisian automotive ecosystem and contributing to the international influence of the sector.

As part of Mobility Day , the Expresso program hosted by Wassim Ben Larbi on EXPRESS FM brought together Fatma Kolsi , Director General of the Tunisian Automotive Association (TAA) , and Felix Sarrazin , representative of GIZ Tunisia . Together, they discussed the growing dynamism of the automotive sector in Tunisia and the structuring role of the TAA in the development of sustainable mobility.

The discussions highlighted several key points:

• High-impact projects : TAA acts as an engine for employment , innovation and international cooperation , supporting the transformation of the Tunisian automotive sector.

• Strategic partnerships : in collaboration with GIZ , clusters and foreign associations , TAA strengthens value chains and accelerates the upskilling of industrial players.

• A clear and ambitious vision : to position Tunisia as a regional automotive hub , at the crossroads of industrial know-how and advanced technology , serving more sustainable mobility .

Through its initiatives , sectoral events and training activities , the Tunisian Automotive Association continues to connect key players in the automotive industry and promote a competitive, innovative and sustainable Tunisia .

The Tunisian Automotive Association (TAA) was pleased to welcome Dr. Karen Ittenbach , Tunisia representative of the Special Initiative of the Federal Ministry for Economic Cooperation and Development (BMZ) , to its offices for an in-depth exchange on the association's activities and strategic outlook.

Also present were:

• Mr. Jan Freab , coordinator of projects for the GIZ Special Initiative

• Mr. Simon Welte-Feddersen , component leader of the GIZ digital project

• Mr. Felix Sarrazin , Project Manager, Partnerships for Employment and Support for SMEs in Tunisia II

• Mr. Eike Hellen Feddersen , Project Manager Business Hub GIZ

• Mr. Akrem Saadaoui , North Africa Project Manager – AAAM

• Mr. Ibrahim Debache , Vice-President of the German-Tunisian Chamber of Industry and Commerce and automotive expert

In the presence of Mr. Nabhen Bouchaala , Honorary President, Ms. Fatma Kolsi , General Manager, and Ms. Lamia Gharbi , Director of Communications, TAA presented:

• The role of the Tunisian Automotive Management Academy (TAMA) in training and developing industrial skills

• Coordination with the German Association of the Automotive Industry (VDA) and the AAAM – African Association of Automotive Manufacturers to promote regional cooperation

• Its strategic focus on innovation and the industrialization of the African continent

This meeting also allowed GIZ Tunisia to present its flagship projects, illustrating a common vision : strengthening synergies between initiatives to support the sustainable growth of the Tunisian and African automotive sector .

Together, TAA and GIZ Tunisia continue their commitment to:

• Skills development

• Industrial innovation

• The competitiveness of the Tunisian automotive sector , serving an industry geared towards the future and open to the African continent