The Tunisian Automotive Association confirmed its international positioning by participating in the Automotive Personality of the Year Award ceremony, organized by Le Journal de l'Automobile , in the prestigious setting of the Maison de la Chimie in Paris.

This leading event in the automotive sector recognized Christophe Périllat , CEO of Valeo , who was praised for his strategic vision and leadership in the transformation of the industry.

Tunisia's strong positioning as a co-innovation hub

On this occasion, Myriam Elloumi , President of the TAA, spoke at a high-level panel bringing together key decision-makers from the international industrial and technological ecosystem, including:

• Thomas Courbe , Director General – Directorate General for Enterprises
• Antoine Vermeersch , Specialist Journalist – L'Usine Nouvelle
• Sébastien Missoffe , Managing Director – Google France

During her speech, Myriam Elloumi delivered a structuring message: Tunisia is entering a new phase of industrial maturity.

The model based on simple execution is now a thing of the past. The country is now engaged in a dynamic of value creation, founded on advanced engineering, innovation, and strategic partnerships with international players.

Thanks to the quality of its talent and the strength of its industrial fabric, Tunisia is now positioning itself as a credible and competitive co-innovation hub for Europe, capable of responding to the growing challenges of industrial sovereignty.

A collective mobilization of ecosystem stakeholders

TAA's participation was also marked by the presence of several institutional and industrial representatives committed to promoting the Tunisian automotive sector internationally, including:

• Khelil Chaibi , President of the Tunisian-French Chamber of Commerce and Industry
• Tarak Hosni , Director FIPA Tunisia Paris
• Imed Charfeddine , Vice-President of the TAA
• Mourad Chaffai , Deputy Director General of SOLAUFIL
• Meriem Frikha , Director of Valeo North Africa Sites
• Fatma Kolsi , Director General of TAA

Special thanks were extended to Syner'J Media for the quality of the organization of this event.

Enhanced international visibility for the Tunisian automotive industry

Through this participation, TAA consolidates its international outreach strategy and confirms the rise of the Tunisian automotive industry on the global stage.

This presence is part of a clear dynamic: to position Tunisia sustainably as a leading industrial partner, capable of supporting the profound transformations of the global automotive sector.

The Tunisian Automotive Association (TAA) took part in the discussions surrounding the implementation of Energy Attribute Certificates (EAC) in Tunisia, a key mechanism aimed at supporting the energy transition and structuring the traceability of electricity from renewable sources.

This initiative, carried out in collaboration with the Ministry of Industry, Mines and Energy and several international partners, has taken an important first step with the organization of a strategic workshop in Tunis, bringing together the main players in the energy and industrial sector.

Towards a certification system aligned with international standards

The work carried out in this first phase has made it possible to define the objectives of a future Tunisian system of energy attribute certificates.

The aim is to implement a system that will:

• to meet the voluntary demand for renewable energy
• to strengthen the transparency and traceability of energy consumption
• to align Tunisia with international standards, particularly the EN16325 standard relating to Guarantees of Origin

Such a mechanism constitutes a strategic lever to support companies, particularly industrial ones, in their transition towards more sustainable models that comply with the requirements of international markets.

A key issue for the competitiveness of the automotive industry

In a context of decarbonizing global value chains, the implementation of EACs represents a major challenge for the Tunisian automotive industry.

It will allow companies in the sector to:

• to demonstrate their commitment to renewable energy consumption
• to meet the ESG requirements of international clients
• to strengthen their competitiveness and attractiveness

TAA's participation in this work is fully in line with its mission to support manufacturers towards international environmental and energy standards .

An evolving regulatory framework

The discussions also helped to identify several areas for development in the Tunisian regulatory framework in order to guarantee the implementation of a system:

• reliable
• transparent
• robust

Various scenarios have been proposed to structure this future system, which will be the subject of further work during the second phase of the project.

A multi-stakeholder mobilization in service of the energy transition

The workshop brought together a broad ecosystem of institutional, industrial and international stakeholders, including:

• the European Bank for Reconstruction and Development
• the European External Action Service
• the Mediterranean Renewable Energy Center
• the National Agency for Energy Management
• the Tunisian Electricity and Gas Company

As well as several industrial players, including the TAA, represented during the panels by Malek Ammar , testifying to the commitment of the automotive sector to energy issues.

Accelerating the energy and industrial transition in Tunisia

Through this initiative, Tunisia is taking a structuring step towards the establishment of a renewable energy certificate market , aligned with international best practices.

For the TAA, this dynamic represents a strategic lever for:

• supporting the decarbonization of the automotive industry
• strengthen integration into global value chains
• to position Tunisia as a sustainable industrial hub between Europe and Africa

The Tunisian Automotive Association (TAA) will participate as an institutional partner in the PREVENTUM Summit 2026 , an international event dedicated to health, safety and well-being at work , which will be held on April 16, 17 and 18, 2026 at CERES (Tunis) and the Royal Tulip Taj Sultan.

Placed under the theme “Health and Safety 360°” , this edition will bring together international experts, public decision-makers, industrialists and occupational health specialists around the major issues related to the prevention of occupational risks.

A strategic challenge for the Tunisian automotive industry

In a global context marked by:

• 2.93 million work-related deaths each year (source: ILO)
• 395 million non-fatal workplace accidents
• more than 2.4 billion workers exposed to environmental risks

Occupational health and safety are becoming a critical lever for competitiveness and compliance for industries integrated into international value chains.

For Tunisia, these challenges are amplified by:

• the rise of mental health issues in the workplace
• the need to structure approaches related to psychosocial risks
• the need to strengthen a sustainable prevention culture

TAA intervention: alignment with international standards and sustainability

In this context, Adnen Boubaker , Human Resources & Social Sustainability Director at TAA, will speak at a dedicated panel.

His presentation will focus on:

• The importance of health, safety and working conditions (HSST) in Tunisian automotive sector companies
• the requirements for alignment with international standards to guarantee compliance and competitiveness
• The structural actions carried out by the TAA, in particular:
  • the sustainability pillar integrated into its sector strategy
  • the partnership with RSCI (Responsible Supply Chain Initiative)
  • the deployment of the ESG Framework dedicated to the Tunisian automotive industry

PREVENTUM 2026: a platform for exchange and innovation

The summit will offer a rich format combining:

• plenary sessions
• panels of national and international experts
• keynotes
• thematic roundtables
• exchange sessions between companies, institutions and specialists

The topics covered will include:

• overall health and organizational well-being
• prevention of occupational risks
• psychosocial risks and mental health
• innovation in occupational health and safety
• integrated “360°” prevention approaches

Strengthening a culture of prevention to improve industrial performance

TAA's participation in PREVENTUM Summit 2026 is part of a clear vision:
fully integrate health, safety and sustainability issues into the transformation of the Tunisian automotive industry .

As a unifying platform, the TAA works to:

• supporting companies towards international standards
• to promote responsible and sustainable practices
• enhance the sector's attractiveness to investors

A high-value event for businesses

PREVENTUM 2026 represents a strategic opportunity for companies wishing to:

• anticipate emerging risks
• strengthen their prevention culture
• draw inspiration from international best practices
• exchange with experts and decision-makers
  
  In the spirit of PREVENTUM, sustainable performance is also built through simpler, smoother and better organized experiences.
  To offer you a simple digital registration process before and during the event, PREVENTUM relies on the Business Room platform.
  In just a few clicks, you can choose your package, register, receive useful information, news and your badge directly via the platform.
  🔗 Registration: preventum.businessroom.io/

The Tunisian Automotive Association (TAA) actively contributes to strategic discussions around the Tunisian Automotive Smart City project, a structuring initiative led by the Ministry of Industry, Mines and Energy , with the support of GIZ Tunisia .

This project is part of a dynamic transformation of the Tunisian automotive sector, aiming to strengthen its position as an internationally competitive industrial and technological hub .

A structuring project for a new generation industrial hub

In this context, the work carried out by Drees & Sommer , focusing on site analysis and master planning, lays the foundations for the development of an integrated, innovative and future-oriented industrial hub .

The ambition is to create an environment conducive to:

• the implementation of high value-added investments
• the integration of industrial value chains
• the development of advanced technologies and automotive software
• improving the overall competitiveness of the sector

Strategic exchanges at the heart of the automotive ecosystem

Recent working sessions have brought together key players in the Tunisian automotive ecosystem for in-depth and operational discussions.

These discussions highlighted several key levers:

• strong potential for industrial upgrading
• the need for a structured and long-term vision
• the importance of strengthened industrial and technological integration

These interactions confirm the maturity of the ecosystem and its ability to evolve towards more integrated and innovative models.

TAA, a catalyst for convergence between public and private actors

Through its involvement, the TAA confirms its role as a strategic facilitator by connecting public institutions, industries and international partners.

The association acts as a convergence platform enabling:

• structuring the sectoral vision
• aligning stakeholders around common objectives
• accelerate the implementation of high-impact projects

A clear ambition: to position Tunisia as a hub between Europe and Africa

The Tunisian Automotive Smart City project is fully in line with the national ambition to position Tunisia as a leading industrial and technological hub between Europe and Africa .

In a context of reconfiguration of global value chains, this initiative represents a strategic lever for:

• attract international investors
• strengthen regional integration
• develop sustainable and competitive industrial ecosystems

The Tunisian Automotive Association (TAA) announces its participation as an official partner of the 9th edition of FITA 2026 – Financing Investment and Trade in Africa , which will be held on April 28 and 29, 2026 at the Radisson Blu Hotel & Convention Center Tunis .

Organised by the Tunisia Africa Business Council , this event is establishing itself as a leading pan-African hub for investment, trade and economic cooperation stakeholders.

Positioning Tunisia as an industrial and technological hub in Africa

Through this partnership, TAA confirms its role as a strategic platform for promoting the Tunisian automotive ecosystem . The objective is clear: to strengthen Tunisia's position as an industrial, technological, and commercial hub between Europe and Africa .

In a context of transformation of global value chains, TAA highlights:

• the competitiveness of the Tunisian industrial sector
• integration into international value chains
• skills development and engineering
• the acceleration of innovation and investment dynamics

This presence at FITA 2026 is part of a continental deployment strategy, aimed at creating new partnership opportunities and capturing high value-added investment flows.

A key event for investment and trade in Africa

FITA 2026 will bring together public decision-makers, investors, industrialists and financial institutions around the major challenges of African economic development.

The event provides an operational platform for:

• to initiate structuring investment projects
• develop public-private partnerships
• accelerate intra-African trade
• connecting the continent's industrial ecosystems

👉 Registration: www.fita2026.com

A partnership supported by international players

This initiative benefits from the support of the special initiative "Decent Work for a Just Transition", led by the Federal Ministry for Economic Cooperation and Development (BMZ) and implemented by GIZ Tunisia , in close collaboration with the Tunisian Ministry of Industry, Mines and Energy.

TAA: Catalyst for industrial development and African integration

By participating in FITA 2026, the TAA is continuing its mission:
to structure, promote and connect the Tunisian automotive industry internationally , while actively contributing to the building of competitive and sustainable African value chains.