Journée PR2I-2026 : la Tunisian Automotive Association renforce les synergies entre recherche et industrie
27 Apr
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PR2I-2026 Day: The Tunisian Automotive Association strengthens synergies between research and industry

On March 31, 2026, the Tunisian Automotive Association (TAA) participated in the PR2I-2026 Information Day, organized at ENIT . This event brought together the main players in the Tunisian ecosystem — researchers, industrialists and institutions — around the strategic challenges of industrial innovation, smart technologies and the transition to a sustainable industry.

A lever for industrial innovation in Tunisia

The PR2I-2026 Day is part of a national initiative to stimulate applied research and collaborative projects . The discussions led to a better understanding of the PR2I-2026 call for projects and the identification of concrete partnership opportunities between academia and industry, particularly in the automotive sector.

Through its participation, the TAA confirms its role as a catalyst for innovation in the Tunisian automotive industry , by facilitating connections between companies, research centers and institutions.

Strengthening collaborations between industry and research

The event highlighted the importance of structuring sustainable synergies to support the sector's technological upgrading. In a context marked by the rise of software, embedded electronics, and smart mobility technologies, these collaborations are becoming a key factor in competitiveness.

The Mecatronic Tunisia Cluster also actively contributed to the discussions by presenting the mapping of research structures in Tunisia as well as its initiatives in intellectual property, thereby strengthening the visibility of national innovation capacities.

TAA, a key player in industrial transformation

In line with its mission, the TAA continues its commitment to:

  • connecting the players in the automotive ecosystem,
  • to support innovation and technological development,
  • to support the transition towards a sustainable and internationally competitive industry.

This participation is part of the desire to position Tunisia as an industrial and technological hub between Europe and Africa , capable of meeting the new demands of the global automotive industry.

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4ᵉ édition des Rencontres Sectorielles du CETIME : la Tunisian Automotive Association mobilisée pour accélérer la transition industrielle
27 Apr
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4th edition of the CETIME Sectoral Meetings: the TAA mobilized to accelerate the industrial transition

On March 26, 2026, CETIME organised, at the UTICA headquarters, the 4th edition of the Sectoral Meetings dedicated to the electrical, electronic and mechatronic industries.

This strategic event brought together key players in the industrial ecosystem, including the Tunisian Automotive Association (TAA), alongside key partners such as FEDELEC , ELENTICA , Cluster Méchatronics Tunisia , Novation City , INSAT and TUNAC .

A clear positioning: to transform the energy transition into a lever for competitiveness

Placed under the theme:
“CETIME, your strategic partner for a successful energy and ecological transition”
This edition marks a deliberate shift: moving from a logic of reflection to a logic of execution.

The stated objective is to make the energy transition a driver of industrial performance, and not a regulatory constraint.

Strong mobilization of the Tunisian industrial ecosystem

The event confirmed a clear trend:
ESG issues are no longer peripheral; they are becoming central to the strategies of industrialists.

Public institutions, manufacturers, research centers, clusters and technical partners have converged around a common goal:
to structure concrete responses to the challenges of decarbonization and energy efficiency.

In this context, the Tunisian Automotive Association actively contributed to the discussions, in line with its positioning:
connecting stakeholders, accelerating transformations and aligning the sector with international standards.

Three strategic axes at the heart of the work

The discussions were structured around three operational pillars:

  • ⚡ Energy efficiency and industrial decarbonization
  • 🌍 Measuring and managing carbon footprint
  • ♻️ Clean production and eco-design

Approach adopted: results-oriented, with a clear focus on implementation.

Concrete and actionable outputs for 2026

The work resulted in the production of high-value deliverables:

  • Assessment of sectoral progress since 2025
  • Identification of new industrial challenges
  • Launch of structuring collaborative projects
  • Definition of operational roadmaps for 2026

The result: a tangible acceleration of initiatives related to the energy transition.

Towards a more competitive and sustainable Tunisian industry

This 4th edition confirms CETIME's role as a catalyst for industrial transformation, while consolidating public-private synergies.

For the Tunisian Automotive Association, the issue is clear:
to position Tunisia as a competitive industrial hub, aligned with international ESG requirements and integrated into global value chains.

The goal to achieve: to transform ambition into execution, and to make sustainability a lasting competitive advantage.

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Consultation – Service traiteur pour pauses café
27 Apr
TAA News
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Consultation – Catering service for coffee breaks

As part of the training activities of the Tunisian Automotive Association Academy , we are launching a consultation for the selection of a catering provider responsible for providing coffee break services during our training sessions.

The expected service includes:

  • Morning coffee break : a rich assortment of savory and sweet snacks, accompanied by juice.

  • Afternoon break : similar offer including savory, sweet and juice.

  • Transport and delivery : provided by the caterer up to our training academy.

Payment terms: payment at the end of each event, upon presentation of the invoice.

Interested service providers are invited to submit their proposals, specifying:

  • Details of the menus offered (savory and sweet options, and drinks)

  • Unit prices and/or packages per participant or per event

  • Delivery and service conditions

  • Any added value offered (presentation, on-site service, additional options, etc.)

Proposals should be sent to the following address: achat@taa.tn

We thank interested service providers in advance for their collaboration and remain available for any further information.

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Consultation – Fournitures bureautiques
27 Apr
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Consultation – Office Supplies

As part of the development of training activities at the Tunisian Automotive Association Academy , we wish to establish a partnership with a bookstore or supplier capable of ensuring the regular supply of office supplies necessary for the proper functioning of our academy.

We invite interested suppliers to submit their best offer for the following items:

  • RAM paper (A4 and other formats)

  • Flip charts and refills

  • Post-it notes and sticky notes

  • Permanent and erasable markers

  • Pens, highlighters and various markers

  • Files and binders

  • Office accessories (staplers, paper clips, etc.)

  • Any other equipment useful for the operation of a training academy

The proposals must specify:

  • Unit prices and applicable discounts for regular purchases

  • Delivery conditions and times

  • Payment terms

  • Any potential additional benefits or services (after-sales service, support, etc.)

Interested suppliers are invited to send their proposals to the following address: achat@taa.tn

We thank all partners in advance for their interest and collaboration.

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Formation de tuteurs dans le secteur automobile : un levier stratégique pour l’employabilité des jeunes
27 Apr
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Training tutors in the automotive sector: a strategic lever for youth employability

As part of a structuring partnership between the Ministry of Employment and Vocational Training and the Tunisian Automotive Association , a training session dedicated to tutors in the automotive sector was held from February 2 to 6 (group 1) and then from February 9 to 13 (groups 2 and 3).

This initiative is part of a national movement to strengthen the quality of vocational training and to consolidate the link between industrial companies and young talent.

40 tutors trained according to an international curriculum

In total, 40 tutors from companies in the automotive sector benefited from this training, divided into three groups.

The program, based on a recognized international curriculum, aimed to:

  • strengthen the teaching skills of tutors,

  • to structure their support role within the company,

  • to professionalize the supervision of young people in industrial immersion.

In a context where the automotive industry is evolving towards increasingly demanding technological and organizational standards, the quality of mentoring becomes a key factor in competitiveness.

Tutoring: a cornerstone of work-study training

Training tutors is a strategic lever for improving the employability of young people.

In a company, the tutor plays a central role: transmission of know-how, integration into the professional environment, development of operational skills and quality culture.

Structured tutoring optimizes the learning experience in real-world work situations and aligns the skills developed with the specific needs of the automotive sector.

Towards the "MISAT – Training Company" label

Companies with trained tutors can apply for the "MISAT - Training Company" label, in partnership with the PASE project - Project to Support the Education Sector.

This label recognizes companies committed to excellence in professional training and skills development.

Through this initiative, TAA confirms its commitment to a structured, competitive Tunisian automotive ecosystem oriented towards the excellence of talent.

These training courses are part of product 3 of specific objective 3 of the Education Sector Support Programme (PASE-OS3), co-financed by the European Union in Tunisia and the German Federal Ministry for Economic Cooperation and Development Federal Ministry for Economic Cooperation and Development (BMZ) , and implemented by the GIZ Tunisia in partnership with the Ministry of Employment and Vocational Training

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Women Empowerment dans l’industrie automobile tunisienne : la TAA structure un vivier de leadership féminin
27 Apr
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Women's Empowerment in the Tunisian Automotive Industry: TAA Structures a Pool of Female Leadership

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SENAUTO 2026 : le pavillon tunisien accélère la coopération industrielle en Afrique
27 Apr
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SENAUTO 2026: The Tunisian pavilion accelerates industrial cooperation in Africa

In Dakar, the Tunisian Automotive Association (TAA), in partnership with the Mechatronic Tunisia Cluster , structured an ambitious national pavilion at SENAUTO 2026. Objective: to position the Tunisian automotive industry as a key strategic partner in the African market.

A national pavilion with strong industrial value

The Tunisian pavilion brought together companies covering the entire automotive value chain, from engineering to smart mobility:

  • STIP AMINE

  • COLMAR

  • ACTIA Africa

  • One Tech Group

  • SIA

  • ENOVAROBOTICS

  • ICAR

  • ALPHABUS

  • Bakomotors

  • Safe

  • Embedded Innovation

  • Pixii

  • Novation City

This collective presence was not institutional. It was strategic. Each company came with concrete solutions, adapted to African industrial realities: electric mobility, embedded systems, electronics, engineering, industrial integration.

Measurable results: signing of industrial MoUs

The strong signal of this participation: the signing of two Memoranda of Understanding (MoU) with Senegalese partners, led by Bakomotors and Sûrus.

This is not a visibility exercise.
This represents a shift towards operational industrial cooperation.

Tunisia demonstrates its ability to transform its presence at international trade fairs into structuring partnerships that create value and jobs.

A deliberate African dynamic

Participation in the SALMA Dialogue Business Forum 2026 and SENAUTO 2026 is part of a clear strategy: to strengthen the integration of the Tunisian automotive industry into African value chains.

This mission was supported by Invest for Jobs – Special Initiative “Decent Employment for a Just Transition”, implemented by GIZ Tunisia under a mandate from the BMZ , in coordination with the Ministry of Industry, Mines and Energy .

Focus on sustainable industrialization in Africa

The roadmap is clear:

  • converting intentions into structuring industrial projects

  • securing sustainable investments

  • consolidate shared growth between Tunisia and its African partners

Africa is not a market of one-off opportunities.
It's an industrial space under construction.

The TAA and its members have chosen to play an active, results-oriented role.

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PR2I 2026 : la Tunisian Automotive Association mobilise l’écosystème automobile autour de l’innovation collaborative
27 Apr
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PR2I 2026: The Tunisian Automotive Association mobilizes the automotive ecosystem around collaborative innovation

As part of the preparation of the Research-Innovation & Industry Programme (PR2I) 2026 , the Tunisian Automotive Association (TAA) , in partnership with the Mecatronic Tunisia Cluster (CMT), organised a strategic matching workshop bringing together industrial companies, research centres and universities.

This workshop is part of the TAA's mission: to structure the Tunisian automotive ecosystem, accelerate industrial innovation and strengthen synergies between academic research and industrial needs.

A concrete mechanism at the service of industrial innovation

Hosted by the Collaborative Research Centre of Central University Tunisia, the event made it possible to create an operational space for networking and co-creating projects with high technological potential.

Through this initiative, the TAA aims to:

  • Facilitating connections between industrial companies and research structures eligible for PR2I 2026

  • Identify concrete industrial problems that can be transformed into structured collaborative projects.

  • Pre-configure consortia that comply with the requirements of the PRF and PRIA devices

  • Supporting the preparation of projects prior to the official launch of the PR2I call for proposals (scheduled for no later than March 6, 2026)

Structuring competitive consortia for PR2I 2026

In a context where technological innovation, applied R&D and sustainable industrialization have become strategic levers of competitiveness, the TAA is strengthening its role as an interface between industry, universities and research centers.

The objective is clear: to transform the industrial challenges of the Tunisian automotive sector into funded collaborative projects capable of generating technological, economic and scientific value.

Call for mobilization of academic and industrial stakeholders

The TAA invites universities, laboratories, research centers and industrial companies wishing to:

  • Propose a research topic

  • Joining a consortium that is currently being structured

  • Participate in the next matching sessions

to contact our teams in order to receive the registration form and the terms of participation.

Through this type of initiative, the Tunisian Automotive Association consolidates its position as a catalyst for innovation and a key player in the development of collaborative research in the Tunisian automotive industry.

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Des entreprises de l’industrie automobile tunisienne obtiennent le statut d’Opérateur Économique Agréé (OEA)
27 Apr
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Companies in the Tunisian automotive industry obtain Authorised Economic Operator (AEO) status

The Tunisian Automotive Association (TAA) congratulates its member companies in the automotive sector who obtained Authorised Economic Operator (AEO) status at the official ceremony held on February 12, 2026 at the headquarters of the General Directorate of Customs.

Among the companies recognized are:

COFICAB Tunisia | AAF Production | C2E – Solutions for Cabling | Sage Automotive Interiors | DRÄXLMAIER Group

This recognition confirms the positioning of these major players in the Tunisian automotive industry in terms of compliance, reliability and performance internationally.

An international standard based on trust and excellence

Organised under the theme "Towards a partnership based on trust, simplification and excellence" , the ceremony was held under the chairmanship of Mrs. Fatma Thabet Chiboub, Minister of Industry, Mines and Energy, in the presence of Mr. Mohamed Hedi Saffar, Director General of Customs, Mr. Samir Majoul, President of UTICA, as well as Mr. Aslan Berjeb Rajeb, President of CONECT.

Awarded in accordance with the standards of the World Customs Organization (WCO), the Authorized Economic Operator (AEO) status distinguishes companies engaged in a structured approach to:

  • Regulatory and customs compliance

  • Transparency in foreign trade operations

  • Securing international supply chains

AEO status: a strategic lever for export competitiveness

In a global environment demanding traceability and reliability of supply chains, the AEO label constitutes a real accelerator of competitiveness.

It offers, in particular:

  • Simplified customs procedures

  • Priority processing of import-export operations

  • A significant reduction in logistics lead times

  • Greater credibility with international partners

Through these distinctions, the automotive industry in Tunisia confirms its ability to meet the highest international standards and to strengthen its integration into global value chains.

The Tunisian Automotive Association congratulates all the companies honored for this strategic recognition and reaffirms its commitment to a high-performing, structured and export-oriented automotive ecosystem.

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La Tunisian Automotive Association à l’honneur dans le numéro spécial Managers N°324
27 Apr
TAA News
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Automotive software, R&D and industrial transformation in Tunisia

The Tunisian Automotive Association (TAA) is highlighted in the special issue No. 324 of Managers magazine, dedicated to the strategic transformation of the Tunisian automotive industry.

Through a series of analyses and testimonies from major leaders in the sector, this report explores the shift towards automotive software, R&D, vehicle cybersecurity and embedded engineering , positioning Tunisia as a player moving upmarket on the global value chain.

📌 Download the entire file.
From assembly to Software-Defined Vehicle

The issue highlights a structural evolution:
Tunisia is no longer limited to assembly and cost-effective production. It is moving towards:

  • the development of embedded systems

  • industrial digitalization

  • Artificial intelligence applied to automobiles

  • vehicle cybersecurity

  • high-criticality software design

Today, a major part of automotive innovation is software-based. The strategic positioning becomes clear: to increase technological value rather than industrial volume .

TAA, a driving force in structuring the ecosystem

The report highlights the central role of the Tunisian Automotive Association in:

  • the federation of manufacturers around a common vision

  • anticipating strategic skills needs

  • strengthening industry-university links

  • international promotion of the Tunisia website

In an ultra-competitive global environment, differentiation comes from the ability to integrate R&D, systems engineering and embedded software.

Human capital: the sustainable competitive advantage

The issue emphasizes a strategic point:
Tunisian competitiveness now rests on human capital.

Engineering, digital simulation, data, AI, automotive cybersecurity: these are the skills that structure the future of the sector.

The move upmarket has begun. The challenge now is to accelerate and consolidate the country's technological branding.

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The Tunisian Automotive Association is a Tunisian non-profit organization established in February 2016 at the initiative of stakeholders in the automotive components industry in Tunisia.

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