The Tunisian Automotive Association (TAA) was pleased to participate, as an official partner , in the France-Tunisia Business Meetings , organized on October 28 in Paris by Business France .

During the session entitled "Industry and decarbonization, a pillar of co-development between France and Tunisia" ,
Mr. Imed Charfeddine , Vice-President of the TAA , spoke alongside:
• Clément Molizon – General Delegate, Avere-France ⚡
• Christophe Aufrère – Managing Director, Automotive Industry Program (PFA)
• Pierre Kermel – Vice President Europe, FORVIA
• Jean-Louis Pech – President, FIEV

The Tunisian automotive industry is committed to decarbonization and co-development

This meeting provided an opportunity to highlight Tunisian initiatives in energy transition , decarbonization projects in the sector, and the strategic vision of the TAA for sustainable, competitive and value-creating industrial development .

In parallel, Ms. Lamia Gharbi , Director of Communication and Partnerships at TAA , participated in several BtoB meetings with French companies, in order to explore new opportunities for industrial cooperation and to strengthen economic ties between France and Tunisia .

The automotive sector in Tunisia: a pillar of the national economy

🔹 The country's second largest industrial employer , with over 100,000 direct and indirect jobs
🔹 Nearly USD 4 billion in exports , mostly to Europe
🔹 Presence of leading French equipment manufacturers and companies , historical partners in Tunisian industrial development
🔹 Growth of the electric vehicle , innovative components , digitalization and Industry 4.0 sectors
🔹 Emergence of a software and IT ecosystem specializing in the automotive industry
🔹 Objective: to increase local value and support the energy transition of the sector

The strategic role of the Tunisian Automotive Association (TAA)

As an umbrella organization for stakeholders in the automotive sector, the TAA :
• Brings together and mobilizes Tunisian industrialists around a common vision
• Promotes Franco-Tunisian industrial co-development
• Supports innovation , training and sustainability within the sector
• Promotes Tunisian expertise through international forums and events

Many thanks to Business France for the exemplary organization of this edition and for its continued commitment to bringing the French and Tunisian economic ecosystems closer together.

Congratulations to the Mecatronic Tunisia Cluster for the success of its Ordinary General Meeting on October 29, 2025 !

The Tunisian Automotive Association (TAA) is proud to have marked this day by signing a partnership agreement (MoU) with the Mecatronic Tunisia Cluster , represented respectively by Ms. Lamia Fourati , Vice-President of the TAA , and Mr. Khaled Daami , Vice-President of the Cluster .

This strategic cooperation agreement strengthens synergies between the two organizations to:

• to stimulate industrial innovation ,

• to promote the transfer of skills and expertise ,

• and accelerate the sustainable development of the Tunisian automotive sector .

This collaboration is part of TAA 's vision to build a high-performing, connected and sustainable national automotive ecosystem , while strengthening links between technology clusters and Tunisian industrial players .

A big thank you to the Mecatronic Tunisia Cluster for its constant commitment and to all the participants for a day rich in exchanges , collaborative projects and growth prospects .

The Tunisian Automotive Association (TAA) plays a central role in the Tunisian automotive ecosystem , bringing together manufacturers, distributors, insurers , and institutional stakeholders to address the sector's strategic challenges. Every initiative or event organized by the TAA fosters collaboration , stimulates innovation , and builds bridges between the various industry players .

The Special Automotive Days , organized by EXPRESS FM , are an unmissable event to follow the major transformations of the Tunisian automotive market .

On the agenda:

• Energy transition and decarbonization of the sector

• New mobility solutions and sustainable solutions

• Innovative technologies in the automotive industry

Participating in these events allows you to stay informed , anticipate trends , and exchange ideas with the experts shaping the future of the automotive industry in Tunisia. It's also an opportunity to strengthen your professional network and gain a comprehensive understanding of the market .

TAA thus continues its role as a central pillar to support all players in the Tunisian automotive industry , promoting innovation , competitiveness and sustainability in the sector.

To relive this highlight of Mobility Day , discover the video of the speech by Mrs. Lamia Fourati , Vice-President of the Tunisian Automotive Association (TAA) and Chief Strategic Officer of the OneTech group , alongside Hatem Essoussi , Principal Director of FIPA Tunisia .

During this broadcast, they shared a clear strategic vision for the development of the Tunisian automotive sector , addressing:

• the major challenges of industrial transformation ,

• Investment opportunities in Tunisia ,

• and the central role of the TAA in building a competitive, sustainable and internationally open automotive ecosystem .

🎥 Watch the full video to understand how Tunisia is establishing itself as a key player in the African automotive industry and a trusted strategic partner for global investors.